Showing posts with label media studies. Show all posts
Showing posts with label media studies. Show all posts

Branded: The Buying And Selling Of Teenagers Review

Branded: The Buying And Selling Of Teenagers
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Branded: The Buying And Selling Of Teenagers ReviewAlissa Quart's "Branded" explores how America's youth are increasingly subjected to sophisticated but ultimately predatory forms of corporate marketing and branding. While the social reproduction of labor has been defined by capitalist requirements for many years, Ms. Quart amply demonstrates that the co-optation of today's youth has deepened and intensified. For many, the immersion in consumerism is so all-encompassing that it threatens to corrupt and corrode their mental self-images and possibly inhibit their ability to function as enlightened citizens.
Ms. Quart shows that the marketing tactics used are often invasive and unscrupulous, amounting to a sort of "corporate pedophilia" whose aim is to grow the corporate bottom line at the expense of childhood itself. Indeed, the author explains that whole classes of products (such as sexually-provocative undergarments designed for pre-teen girls) are unapologetically marketed to ever-younger children, thereby accelerating the pace at which children develop, perceive and interact with their surroundings. Ms. Quart blasts the justifications used by marketers to defend such indefensible actions and alerts us to the moral vacuousness that lies at the heart of the corporate agenda.
Ms. Quart argues that our children bear unmistakable psychological, physical and financial scars from this assault. Media-induced anxiety leads boys to steroid abuse and girls to anorexia; social acceptance is garnered by the flaunting of expensive designer clothes and accessories; class status is predicated by admission to brand-name colleges; and so on. The end result is a hyper-competitive, anxious and debt-ridden generation of youths who collectively are getting locked into the cycle of labor and consumption at a significantly earlier age than their predecessors.
It may be true that Ms. Quart's work depends heavilly on observations drawn from the ranks of upper middle-class society, but she has impressively succeeded in describing a phenomenon that has largely eluded others. The reader is impressed by the author's ability to synthesize scholarly research, pop culture, business information, anecdotes and first-person interviews to make her case. In short, this is original and cutting-edge research that should give inquisitive readers much to ponder.
I recommend this book to parents of teenagers (like myself) who want to understand more about the brave new world their children are inhabiting as well as to teenagers who want to critically deconstruct and reclaim their branded selves.Branded: The Buying And Selling Of Teenagers Overview

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Readings in Virtual Research Ethics: Issues and Controversies Review

Readings in Virtual Research Ethics: Issues and Controversies
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Readings in Virtual Research Ethics: Issues and Controversies ReviewThis is an excellent review of all the implications of using the Internet to conduct on-line research. Methods and ethical issues are discussed in much detail to provide an innovative yet higly specialized contribution in the area. Anyone who wants to use the Internet for the collection of data or wants to know what this really mean should read this book. I found it an exciting reading too!Readings in Virtual Research Ethics: Issues and Controversies OverviewReadings in Virtual Research Ethics: Issues and Controversies provides an in-depth look at the emerging field of online research and the corresponding ethical dilemmas associated with it. Issues related to traditional research ethics such as autonomy or respect for persons, justice, and beneficence are extended into the virtual realm and such areas as subject selection and recruitment, informed consent, privacy, ownership of data, and research with minors, among many others are explored in the media and contexts of email surveys and interviews, synchronous chat, virtual ethnography, asynchronous discussion lists, and newsgroups.

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Complete Idiot's Guide to Publishing Magazine Articles Review

Complete Idiot's Guide to Publishing Magazine Articles
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Complete Idiot's Guide to Publishing Magazine Articles ReviewBefore reading this book, I'd written and sold a couple of short fiction stories but had never tried nonfiction. I liked the idea of writing magazine articles but had no idea how to go about it. I picked up "The Complete Idiot's Guide to Publishing Magazine Articles" because I like their simplified approach to topics and because I'd read the other IDIOT'S GUIDE Sheree Bykofsky co-wrote (Complete Idiot's Guide to Getting Published).
The Idiot's Guide to Publishing Magazine Articles gives you a no-nonsense approach from start to finish, covering things like studying the market, generating ideas, querying editors, assignments, conducting interviews, and actually writing the article, as well as some tips on book proposals, the life of a magazine writer (waiting/praying for checks), even taxes.
After I read "The Complete Idiot's Guide to Publishing Magazine Articles" I thought up a couple ideas, fired off some queries, and sold three articles the month after I bought the book. Now I'm working on assignment (not spec) writing a second piece for one of the magazines to which I sold an article last month.
If you can write and if you have something interesting to say, this book and a copy of "Writer's Market" are the twin pillars on which you can build a freelance career.
Charles Hustmyre
New Orleans, LAComplete Idiot's Guide to Publishing Magazine Articles OverviewTake the mystery out of selling your ideas to magazine, newspapers, and web sites by reading this book.It explains who hires writers, whateditors want from freelancers, how much you can expect to be paid, how you can write effective query and pitch letters, and how the Internet can help your writing career take off.

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The Future of the Internet--And How to Stop It Review

The Future of the Internet--And How to Stop It
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The Future of the Internet--And How to Stop It ReviewI ordered this book on the strength of the title, and on receiving it, discovered that the author is the Professor of Internet Governance and Regulation at Oxford University, and co-founder of the Berkman Center for Internet & Society at the Harvard Law School (they hate it when we just say "Harvard"--must be a culture thing). So right off I know this is at least as serious a book as I hoped for.
The book is instructive without being tedious, alarming without being hysterical. It is balanced, informed, and most relevant to all of us.
The entire book focuses on the transformation of the Internet from one in which the innovation could be done at the edges, with generative innovation that built on the provided software or hardware, to one in which we are allowed to buy tethered appliances like iPhone or X-Box that are "locked down."
Even PCs are being locked down today, and with this and other examples the author has my total attention.
He suggests that the end point matters, and that the confrontation between flexibility and openness, versus security and perfect reliability (and later, perfect enforcement) is one that requires more creative thinking rather than knee jerk mandates one way or the other.
He notes that historically IBM tried to bundle everything, and they were forced by anti-trust to unbundle, just as AT&T was, as Microsoft was, and as Google will be if the USG Government ever gets either honest or informed--either will do. Look for my book review of "Google 2.0: The Calculating Predator" to understand this suprnational unsupervised threat to multiple sectors, never mind privacy and copyright.
In a nutshell, he frames the challenge as that of modularity within which the end-user can innovate, versus walled gardens that are locked down.
In passing the author vindicates both Morris, and the manner in which justice was applied. Morris intended to count the computers on the Internet, and screwed up the code. The judge intended to punish him but not end his promising career. All good.
The author discusses what Vint Cerf and others have, the degree to which bots have taken over tens of millions of computers, using broadband connections left on at all times to create a subrosa network that does evil.
On page 63, three important principles from the author on generativity:
1. Our information technology ecosystem functions best with generative technology (i.e. NOT with locked down appliances hard-wired to a center)
2. Generativity instigates a pattern both within and beyond the technological layers of the information technology ecosystem (i.e. content collaboration and social collaboration and value-added)
3. Proponents of generative systems ignore the drawbacks attendant to generativity success at their peril.
This is followed by a great discussion of features of a generative system as they would be hoped for by the author:
- Leverage
- Adaptability
- Base of mastery
- Accessibility
- Transferability
He cites benefits of a generative system as including:
- Non-profit social innovation
- Disruptive innovation
- Broad participation
- Generative systems from generative building blocks
- Recursion (of value) to content and then to society
The scary chapter in the book--the author is elegant but one needs little help to imagine the worst--discusses how tethered appliances enable "perfect enforcement" to include GPS devices turned on remotely to serve as audio surveillance on demand, and so on.
Turning to solutions, the author distinguishes between flexibility needed at the content level (he is laudatory about Wikipedia) and the technology layer. He discusses one possible solution, a Green-Red split system in which the Green system is locked down and totally reliable, and the Red system is open to innovation but also treated with caution.
He calls for better easier security tools for group and individual use, but as one who could never ever find a coder willing to document their code, and as one completely fed up with the pig code that comes out of Microsoft and Norton--pig in the sense of way too much crap and way too big a footprint--I fear that only an open source conversion experience will do. I note with interest a chart that shows that Sun Open Systems are the LAST to plug security holes, Not good.
The author suggests a "least harm" protocol.
He calls for a very large conversation among end-users, coders, manufacturers, regulators, and so on, and what I hear him saying is that the "system of systems" is on auto-pilot, the government is out of brakes (or brains, I would add), and if we don't all do a collective "STOP, We Want to Discuss This," we are destined to suffer the same fate as the sheep at Virginia Polytechnic who stood still while a moron killed 20+ of them--stood still while he reloaded. Had the sheep "rushed and crushed," no more than one or at most two would have died. I am harsh here, because information technology can either be our cage or our liberation, and the author is very well qualified to present the case for concern.
I learn for the first time on page 174 of the National Science Foundation's FIND initiative, and that alone is worth the price of the book.
Turning to protections, the author discusses data portability, network neutrality and generativity (I can assure all readers, Google is neither neutral nor generative), Application Program Interface (API) neutrality; privacy, individual liability versus technical mandates, and collective character (digital shunning combined with reputation bankruptcy and a clean sheet fresh start).
He discusses privacy 2.0 and problems such as code, patent, and content thickets. I like very much his reminding us that the Constitution provides for anonymity to encourage unpopular opinions. He naturally discusses data genealogy (what I call data provenance, like an art work), and reputation.
In passing, I love the brutal critique by Gene Spaford of the $100 laptop. He likens its projected impact--exposing millions to the bright side while not fixing their poverty, water, and disease--to subsidizing pet rats for every household just prior to the Black Death plague. My friend Lee Felsenstein is an equally virulent opponent of the $100 laptop, for different reasons. Me personally, I think the cell phone (but not the iPhone) is the only way to educate 5 billion people fast and with day to day relevance to their needs.
I put the book down feeling pensive, and wondering why CISCO CEO John Chambers, who has been asked in writing via Federal Express three times, continues to refuse to create a router-server that is both recyclable (or even better, updatable remotely without having to flip boxes) and that will provide data at rest encryption and Application Oriented Network (AON) features at the point of creation--in other words, every creator can control the privacy, content routing, access, sharing, and so on, and by implementing something like Grub Search on the same box, we can put paid to programmable search engines patented by Google that will only show you what the highest bidder has paid to "allow" you to see, and to the Googleplex, which "confiscates" everything it touches and then claims to "own" it--including your medical records.
This is a great and important book, if you care about the global role of the Internet is creating wealth and consequently peace.
Ten other books that come to mind as equally important:
The Future of Ideas: The Fate of the Commons in a Connected World
Voltaire's Bastards: The Dictatorship of Reason in the West
Manufacturing Consent
Fog Facts: Searching for Truth in the Land of Spin
Managing Privacy: Information Technology and Corporate America
Who Owns Information?
Silicon Snake Oil: Second Thoughts on the Information Highway
In the Absence of the Sacred: The Failure of Technology and the Survival of the Indian Nations
The Tao of Democracy: Using Co-Intelligence to Create a World That Works for All
Collective Intelligence: Creating a Prosperous World at Peace
My bottom line: as we all press toward localized resilience in community, I for one would be happy to shun all tethered appliances and rely solely on collective human intelligence in community. I really like the work of Naomi Klein (No Log, Disaster Capitalism) and Paul Hawken (Blessed Unrest, Natural Capital, Ecology of Commerce). We are all long overdue for a massive boycott of all that is not in our interest, and we can start by evaluating the true costs of fuel, long-distance food and clothing, and perverted uses of water that we are running out of.
Peace.The Future of the Internet--And How to Stop It Overview

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The Producer's Guide to Transmedia: How to Develop, Fund, Produce and Distribute Compelling Stories Across Multiple Platforms Review

The Producer's Guide to Transmedia: How to Develop, Fund, Produce and Distribute Compelling Stories Across Multiple Platforms
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The Producer's Guide to Transmedia: How to Develop, Fund, Produce and Distribute Compelling Stories Across Multiple Platforms ReviewMost of the guidance about transmedia production have not met my expectations - they were too academic or otherwise lacking in actionable insights. Few included the perspective of a transmedia practitioner.
This is what makes Nuno Bernardo's book so unique - he has a proven track record of producing transmedia projects, and he provides "how to" recommendations that come from many years of practical experience.
Moreover, my interest in transmedia is from a non-fiction documentary storyteller's point of view. While this book includes examples of fictional story worlds, I found that the vast majority of the recommendations are equally relevant to non-fiction scenarios.
Some examples of the useful contents of this book include: where to start with a transmedia project idea; how to develop your transmedia bible; writing goals and objectives for transmedia storytellers; what content to produce for multiple platforms; content distribution considerations; the anticipation of licensing issues and the future environment.
Mr. Bernardo describes, in detail, where to start and how to make your work stand out from the crowd. He outlines the various forms of project funding, and the likely sources, for those producers that will seek financing options. His content distribution strategy guidance is invaluable, because he explains the benefits of having the foresight of when and how to roll out new content across various media platforms.
I found Bernardo's guidance about partnerships to be particularly helpful. He shares thoughts about how to make a choice between a do-it-yourself solution and when to outsource tasks to subject matter experts. He offers tips on how to apply the various forms of social media for project promotion.
The chapter on international distribution highlights some of the likely pitfalls that can be easily avoided -- again, by being armed with a little knowledge about the choices you may want to consider, ahead of any independent production company negotiations.
In summary, I recommend this book for someone who is about to embrace a transmedia storytelling project for the first time, or for someone who has experimented with crossmedia production and is now ready to embark upon a comprehensive multi-platform game plan.
The Producer's Guide to Transmedia: How to Develop, Fund, Produce and Distribute Compelling Stories Across Multiple Platforms OverviewThe Producer's Guide to Transmedia offers advice on how to fund, develop, produce and distribute content across multiple platforms, drawing on Nuno Bernardo's ten years experience of Transmedia storytelling and production for global audiences. This guide analyses how multiplatform can bring extra revenues and help producers connect directly to audiences and create entry points through which consumers can become immersed in content. It encompasses a series of case studies discussing ideas and concepts of how Transmedia can be key to promoting and engaging with audiences around a traditional TV show, feature film, game or consumer brand. Nuno Bernardo is an award-winning and Emmy-nominated Transmedia writer and producer, and the creator of the world's first international interactive online teen series, Sofia's Diary.

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