ISTE's Technology Facilitation and Leadership Standards: What Every K-12 Leader Should Know and Be Able to Do Review

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ISTE's Technology Facilitation and Leadership Standards: What Every K-12 Leader Should Know and Be Able to Do ReviewI had to buy this book for a graduate class and let me tell you it reads like an oven manual...just read the first chapter and the writing is more ambiguous than a Soviet era political speech. Good luck with this one.ISTE's Technology Facilitation and Leadership Standards: What Every K-12 Leader Should Know and Be Able to Do OverviewPreparing effective technology facilitators and leaders is an increasingly important mission for colleges of education around the country. To meet the growing need for highly qualified educational technologists, ISTE worked with the National Council for Accreditation of Teacher Education (NCATE) to develop a set of performance assessment standards for initial and advanced endorsements in the areas of Technology Facilitation and Technology Leadership. ISTE's Technology Facilitation and Leadership Standards: What Every K-12 Leader Should Know and Be Able to Do is an inviting and surprisingly easy-to-follow guide for any educator, practicing or pre-service, who wants to be an effective technology facilitator and/or educational leader.
Whether you intend to pursue formal accreditation through one of the many schools of education that have adopted these standards, or you simply want to increase your skills and competencies, this practical step-by-step guide provides everything you need not only to understand the standards, but to meet and exceed them. With each chapter dedicated to a single standard, the authors provide insight, advice, and tips for every level of facilitator and school leader. Accessible to pre-service educators and with hands-on practical lessons for currently practicing professionals, this book can also serve as a template for superintendents and cabinet-level policy-makers as they create and define the job descriptions of the next generation of educators.
Topics include:
-Technology facilitation-teacher education-technology standards-leadership
The International Society for Technology in Education (ISTE) is the trusted source for professional development, knowledge generation, advocacy and leadership for innovation. ISTE is the premier membership association for educators and education leaders engaged in improving teaching and learning by advancing the effective use of technology in PK-12 and teacher education. Home of the National Educational Technology Standards (NETS), the Center for Applied Research in Educational Technology (CARET), and ISTE's annual conference (formerly known as the National Educational Computing Conference, or NECC), ISTE represents more than 100,000 professionals worldwide. We support our members with information, networking opportunities, and guidance as they face the challenge of transforming education.
Some of the areas in which we publish are: -Web. 2.0 in the classroom-RSS, podcasts, and more-National Educational Technology Standards (NETS) -Professional development for educators and administrators-Integrating technology into the classroom and curriculum-Safe practices for the Internet and technology-Educational technology for parents

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Copywriting That Sells High Tech Review

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Copywriting That Sells High Tech ReviewI've reviewed a few books in the "how to write..." genre, so Janice King offered me an opportunity to look at her book. I accepted because -- unbeknownst to Janice, I suspect -- my essay on "Care & Feeding of the Press" has quietly become a top resource for press relations professionals, which is one of the audiences for this book.
There's 12 chapters here, each of which covers a different facet of marcom. The first four chapters describe project planning, from defining the audience to the writing process (which covers both working with web designers and setting the proper tone for the marketing material). Five more chapters cover process: document elements, content types, text techniques, legal and ethical issues, and international concerns. The last section gives particular attention to specific types of marcom: sales materials, alliance (partner) materials, and press materials.
Although I've written a bit of marcom materials myself (such as technical white papers), my interest was focused on the last section since, as a computer industry journalist for more than 15 years, I have seen more press materials than one can imagine.
The best and worst I can say about Copywriting That Sells High Tech is that it reads like a college textbook. The information you need is all here, well organized and accessible. But it's a data dump -- not a mentor who shares experiences as well as information.
The information she imparts is accurate. Dull, maybe -- I felt as though I'd better be taking notes for the final exam -- but accurate. For example, she lists the types of press articles that a marcom professional might be called upon to produce, such as case studies, research findings, and technology primers, and describes the elements, requirements and expectations for each. If you didn't know any of this (and I can assure you that plenty of so-called PR professionals do not), you'll have a ready made checklist for your PR kit.
However, there's no sparkle in any of it; you don't have the least sense that a treasured friend is confiding her vast experience in this subject. But maybe you don't need that. (I like sparkle, personality, a voice.)
If you're new to marcom, or you're trying to figure out if this (lucrative) sort of writing is right for you, this is an excellent book to help you get started. It may also be useful (though less so) for a businessperson who suddenly has these duties plopped on her desk. You won't learn to write an effective press release (or to write an effective anything, really) from this text, but you'll be able to check off the elements that are expected by the target audience.
Copywriting That Sells High Tech is more "what" than it is "how." There are other references for the "how to write effectively" tasks, though; turn to this book for the broad picture.Copywriting That Sells High Tech OverviewCopywriting That Sells High Tech is the definitive guide to writing powerful promotional materials for technology products, services, and companies. Ideal for both novices and experienced communicators, Copywriting That Sells High Tech provides valuable insights and practical advice on writing clear and compelling promotional materials for technology products and services. The book is full of hundreds of ideas, examples, and techniques for improving the content of print and online materials.Use this book every day to get valuable ideas for specific materials, to expand your knowledge into new areas, and to find resources for detailed exploration.

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Hypertext 3.0: Critical Theory and New Media in an Era of Globalization (Parallax: Re-visions of Culture and Society) Review

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Hypertext 3.0: Critical Theory and New Media in an Era of Globalization (Parallax: Re-visions of Culture and Society) ReviewLandow squeezes 20 pages of insight into over 400 pages of some of the most convoluted and repetitive writing to ever be labeled 'critical theory.' This book has little to do with technology or hypermedia as a form of communication. He reminds us, and again suggests, and then points out, and later reminds us again that hypermedia is different from books and periodicals printed on paper. This insight, delivered through meandering and pointless prose, often obscured by subordinate 'critical' statements, is not much of an insight. Using work done in the 1980s and 90s Landow suggests a great reconfiguring of narrative, of writing, and of authors (or authorship- but that's not clear). Much, much better books covering far more ground are "Convergence Culture" by Henry Jenkins and "Radiant Textuality" by McGann.Hypertext 3.0: Critical Theory and New Media in an Era of Globalization (Parallax: Re-visions of Culture and Society) Overview

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Writing White Papers: How to Capture Readers and Keep Them Engaged Review

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Writing White Papers: How to Capture Readers and Keep Them Engaged Review
For those who are interested in understanding the potential value of white papers to business development and customer relationships, this book and Robert Bly's The White Paper Marketing Handbookare the most valuable resources on the subject that I have as yet encountered. I strongly recommend both. Opinions vary as to the origin of the genre. Both Bly and Stelzner seem to agree that white papers can be traced back at least to early in the 20th century when what was then referred to as a "white book" consisted of information published by a national government. Perhaps the most famous is the "British White Paper of 1922" (also known as the "Churchill White Paper") in which the political conflict in Palestine is discussed. Interest in the commercial potentialities of white papers has increased rapidly and substantially in recent years and my own opinion is that exploration and fulfillment of those potentialities has only begun.
In this volume, Stelzner offers his detailed definition of a white paper: "...a technical or business benefits diocument that introduces a challenge faced by its readers and makes a strong case why a particular approach to solving the problem is preferred. A white paper usually proposes a solution to a problem, but can also introduce a new concept or describe how to perform technical tasks.
He explains with rigor and eloquence "how to capture readers and keep them engaged."He suggests that there are four primary types of white papers: technical white papers tend to be targeted at engineers, business benefits white papers are usually targeted at decision-makers in management positions, hybrid white papers are usually targeted at both influencers (e.g. engineers) and decision-makers, and government white papers which usually discuss implications of policy decisions.
Here's a key point which both Stelzner and Bly stress repeatedly: A white paper must never be -- or be perceived to be -- an "infomercial" in print form. A white paper has value to the extent it provides information and counsel which help its recipients to answer questions and to make decisions. What's in it for the provider? There are several significant benefits which include positive association with the given answer or solution, the recipient's appreciation (i.e. good will), and perhaps most important of all, maintaining direct and relevant contact on a non-solicitation basis.
What I especially appreciate about Stelzner's approach is that he provides a step-by-step framework for what can - and should - become a cohesive, comprehensive, and cost-effect "game plan" for the production, distribution, and promotion of white papers (regardless of type) which will have the greatest appeal to what should be their carefully selected recipients. The ten-step process which Stelzner explains may - and probably will - require a segmented database. These are the sequential steps:
1. Clarify the topic ("focus your lens")
2. Identify your ideal reader (s)
3. Decide on primary and secondary objectives
4. Develop a detailed outline
5. Interview the experts (or at least identify expert and relevant sources)
6. Research
7. Write the first page
8. Write the title
NOTE: You may prefer to identify several candidates and select one later.9. Write the core ("Where's the beef?")
10. Hire an editor
NOTE: Stelzner probably prefers that a professional writer be retained but, if that is precluded by limited resources, at least obtain feedback from several qualified persons who meet the profile of the "ideal reader."
Stelzner thoroughly discusses each of these steps, offering countless "dos" and don'ts,"while reiterating that the most effective white papers tend to be those which address a specific problem and then offer a solution which in no way is - or is perceived to be - self-serving insofar as the provider is concerned. I totally agree. Over the years, my own extensive experience with white papers - either as a provider or as a recipient - has convinced me of the importance of viewing a white paper as a no-strings "favor" or benefit. The integrity (i.e. credibility) of the white paper itself as well as that of the provider must be impeccable.
Initially, I said that I highly recommend both this book andRobert Bly's The White Paper Marketing Handbook. That's true. I also strongly suggest that both be purchased and then carefully read. Whereas Bly addresses more of the marketing aspects of white papers, Stelzner focuses heavily on the craft of writing them. Absorbing and digesting the material in both books will assist substantially the process by which important writing and marketing decisions are made.Writing White Papers: How to Capture Readers and Keep Them Engaged OverviewInsightful tips to master white paper writing and marketingThe white paper is a crossbreed of a magazine article and a brochure.White paper guru Michael Stelzner reveals his secrets for creating compelling white papers that attract readers in droves.The first of its kind, Writing White Papers provides critical how-to details for every step of any white paper project—from performing the needs assessment to attracting prospects with creative marketing tactics.With this book, you will learn to: * Create outlines that work * Master interviewing techniques * Focus content on your readers * Inject persuasion into your paper * Quickly find research data * Write the core parts for any white paper * Craft compelling titles * Apply proven marketing techniquesWhether you have been tasked to write a white paper for your company, are a freelance writer wanting to grow your practice or a student seeking to master the art of writing white papers, this book will be your priceless guide.

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Complete Idiot's Guide to Publishing Magazine Articles Review

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Complete Idiot's Guide to Publishing Magazine Articles ReviewBefore reading this book, I'd written and sold a couple of short fiction stories but had never tried nonfiction. I liked the idea of writing magazine articles but had no idea how to go about it. I picked up "The Complete Idiot's Guide to Publishing Magazine Articles" because I like their simplified approach to topics and because I'd read the other IDIOT'S GUIDE Sheree Bykofsky co-wrote (Complete Idiot's Guide to Getting Published).
The Idiot's Guide to Publishing Magazine Articles gives you a no-nonsense approach from start to finish, covering things like studying the market, generating ideas, querying editors, assignments, conducting interviews, and actually writing the article, as well as some tips on book proposals, the life of a magazine writer (waiting/praying for checks), even taxes.
After I read "The Complete Idiot's Guide to Publishing Magazine Articles" I thought up a couple ideas, fired off some queries, and sold three articles the month after I bought the book. Now I'm working on assignment (not spec) writing a second piece for one of the magazines to which I sold an article last month.
If you can write and if you have something interesting to say, this book and a copy of "Writer's Market" are the twin pillars on which you can build a freelance career.
Charles Hustmyre
New Orleans, LAComplete Idiot's Guide to Publishing Magazine Articles OverviewTake the mystery out of selling your ideas to magazine, newspapers, and web sites by reading this book.It explains who hires writers, whateditors want from freelancers, how much you can expect to be paid, how you can write effective query and pitch letters, and how the Internet can help your writing career take off.

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Dollars & Sense: The Definitive Guide to Self-publishing Success Review

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Dollars & Sense: The Definitive Guide to Self-publishing Success ReviewAs a newbie to the world of indie publishing, I've always been on the hunt for books on self-publishing and I've bought a ton of them! With Dollars & Sense, I feel like I've struck gold. Indie authors need this book, more than they even know.
The very best thing I can say about this book is that these ladies don't hold any punches. Indie authors...all authors, need that. As authors, we tend to cling to our books like they're our children, plus we're Indie, we don't follow traditional publishing rules, etc etc...but in Dollars & Sense, we're taught to relinquish some of that control and put our "issues" on the back burner for the sake of our books. It's what I needed.

I'm currently working on my 3rd novel and this book has definitely become my bible. As I read through it, I recognized the mistakes I made with my first 2 novels and I know I won't make those same mistakes again. Knowing that I have clear and concise instructions from not 1 but 3 amazing (and most importantly) bestselling Indie authors, gives me the confidence I need to not give up.Any Indie Author who reads this book and follows these ladies' suggestions and instructions especially on building your brand and building your platform is guaranteed to be a Bestseller...or at least in the Top 10.Dollars & Sense: The Definitive Guide to Self-publishing Success OverviewAcclaim for Dollars & Sense:"An incredible resource for all authors, Indie or not! ...The concepts covered in Dollars & Sense have helped me to sell over 5000 eBooks in under six months. Read it, study it, use it." -Ann Charles, Award-winning author Nearly Departed in Deadwood and Optical Delusions in Deadwood"Wow! Dollars & Sense, the IBC's new how-to book marketing book, is a straight-talking, straight-shooting MUST-READ for ALL authors - indie or traditionally published - who want their books to rise above the noise." - Terri Giuliano Long, Award-winning author In Leah's WakeOverview:Dollars & Sense: The Definitive Guide to Self-publishing Success is a step-by-step actionable road map to increasing royalties for beginners and seasoned professionals alike. Divided into three sections; Producing a Sales-Friendly, Professional eBook, Establishing & Leveraging Your Social Media Platform, and Selling Smarter, Not Harder, Dollars & Sense walks authors through the process of creating then actually selling their eBook.More Praise for Dollars & Sense:"Brilliantly written. A book every indie author needs to reach full potential and take the publishing industry by storm."-Kelli McCracken, ParaYourNormal.com"I have found many separate guides out there for writing, publishing, and marketing books in the modern age but never before have I found such a comprehensive resource in one, concise work. Dollars & Sense is now my author/publisher/marketer bible."-Jeremy Rodden, Smashwords Bestselling authorToonopolisDollars & Sense answers such questions as... - "Do I really need an eBook? (and if I do, how in the heck do I create one?) - "Does social media REALLY sell books?" (i.e. is social media a waste of my time?) - "How can I cut through the noise and make my book stand out and sell?"Any author (traditionally published or indie, first time published or multi-titled) will learn so many proven sales techniques from this guide. All recommendations are given with specific, actionable, and fully explained steps to accomplish every author's end goal... selling more books.So no matter where you are in your writing career, Dollars & Sense: The Definitive Guide to Self-publishing Success is for anyone who wants to dramatically increase their royalties!And priced under 5 bucks, the guide is a bargain to boot! You would need to sell just 5-10 more of your books based on its advice to have it pay for itself! More reviews:"I may have published at the end of January 2011, but I wish I had a copy of this the September before."-Brandy HuntAuthor, Promise Kept"Dollars & Sense is hands down the most helpful book I've read on Indie publishing and marketing."-Jackie ChanelAuthor, Untitled*"This book is set to be a book that any and all self-publisher author should read, and a book that any and all traditionally published author must."-Augusto PinaudSmashwords Bestselling authorThe Writer"This book saved me thousands of dollars and months of research. It's now my go to handbook!"-Elena GrayAuthorNight VisionsLike we said... An actionable, detail-oriented bargain! ***For Carolyn McCray's Bestseller search 30 Pieces of Silver***For Amber Scott's Bestseller search Fierce Dawn***For Rachel Thompson's Bestseller search A Walk in the Snark

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Blogger: Beyond the Basics: Customize and promote your blog with original templates, analytics, advertising, and SEO (From Technologies to Solutions) Review

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Blogger: Beyond the Basics: Customize and promote your blog with original templates, analytics, advertising, and SEO (From Technologies to Solutions) ReviewThis book by Lee Jordan is perfect for the novice blogger and packed with must have info for even the seasoned blogger. While it particularly deals with the Blogger (Google) platform, a good bit of the information extends beyond Blogger to services and tips that could be used for a variety of platforms.
I love the approach Jordan uses - taking a sample blog that is plain in nature and allowing the reader to follow that blogs evolution to a more professional looking blog using the guidelines and tips offered in the book.
Jordan shows you why popular blogs are so popular and what you can do to enhance your ratings and most importantly, your readership. He leaves no stone unturned as he divulges all the tricks of the trade, er uh, hobby.
Whatever the purpose of your blog is you should invest in this tool. It easy to understand, simple to follow, and indexed for ease of locating information. I have used it many times in the last few weeks to look up a particular subject and implement the information given.
Here is a list of the chapters:
1. All Blogs Are Not Created Equal
2. Customize and CreateTemplates
3. Social Bookmarking
4. Joining the Blogosphere
5. Using Widgets
6. RSS and Atom Syndication
7. Making Money With Ads
8. Measuring Site Performance with Google Analytics
9. Search Engine Optimization
10. Website Integration
Oh and it comes in paperback or e-book form!Blogger: Beyond the Basics: Customize and promote your blog with original templates, analytics, advertising, and SEO (From Technologies to Solutions) OverviewIn Detail
Blogger is a blog publishing system from Google with a friendly interface specifically designed for creating and maintaining weblogs.
It allows users to easily create dynamic blogs with great content and many outstanding features including RSS feeds, link-backs, photo slideshows, and integration with popular Google applications like Picasa. Its versatility and ease of use has attracted a large, enthusiastic, and helpful community of users.
If you want to create powerful, fully-featured blogs in no time, this book is for you. This book will focus on transforming a typical blog into something fresh and professional that stands out from the crowd. It starts with anintroduction to an example blog, discussing what it is lacking, and then adding all the features of Blogger to make it successful. This book will tell you how to transform a slow-paced typical business blog into an attractive and interactive profit-making blog with measurable results. It has a very user-friendly approach and shares tips, tricks, and resources to continue to grow your blog.
What you will learn from this book?
The book aims to be a "complete" guide to working with Blogger. The focus is on more advanced, professional uses. You will learn everything you need to know to extend your blog and grow beyond the basics of using Blogger. This book will cover the following:
Customizing and creating templates to make your blog attractive
Adding social bookmarks to your blog to promote your site
Joining the blogosphere to drive traffic to your site
Customizing your blog by using widgets effectively
Customizing your blog's RSS and Atom feed, so that the Blogger feeds are available to the users
Managing ads and adding e-commerce features
Monitoring viewers and ads using Google Analytics
Managing and optimizing your blog for search engines
Integrating your website with your blog
Approach
Written in a clear, easy-to-read style, the book takes you through the essential tasks required to create a feature-rich blog as quickly as possible. From initial setup to customizing modules, each task is explained in a clear, practical way using an example blog developed through the book. You'll also learn how to market and measure the success of your blog using Google web applications and other popular tools.
This book deals with using the current Blogger and third-party tools to optimize and create widgets for your blog. You'll transform your blog using existing tools then take it further with more challenging approaches to customizing your blog. All the steps involved in each example are listed under the section called "Time for action". Similarly, the results of that action are listed under the section called "What just happened". This structure adds to the clear, simple, and focused approach of the book.
Who this book is written for?
The book is aimed at current users of the Blogger platform who want to get the most out of Blogger and people who use a different blogging platform and are planning on switching to Blogger. Blog owners who promote their own services, expertise, and products, and want to increase their blog's success by pushing the limits of what Blogger can do will get the most out of this book.
The book doesn't require any specific knowledge of Blogger or the related technologies: RSS, CSS, HTML, and XML. Everything you need to know to grow beyond the basics is covered in this book. The companion website to this book (bloggerbeefedup.blogspot.com) includes free resource images and content.


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