The Producer's Guide to Transmedia: How to Develop, Fund, Produce and Distribute Compelling Stories Across Multiple Platforms Review

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The Producer's Guide to Transmedia: How to Develop, Fund, Produce and Distribute Compelling Stories Across Multiple Platforms ReviewMost of the guidance about transmedia production have not met my expectations - they were too academic or otherwise lacking in actionable insights. Few included the perspective of a transmedia practitioner.
This is what makes Nuno Bernardo's book so unique - he has a proven track record of producing transmedia projects, and he provides "how to" recommendations that come from many years of practical experience.
Moreover, my interest in transmedia is from a non-fiction documentary storyteller's point of view. While this book includes examples of fictional story worlds, I found that the vast majority of the recommendations are equally relevant to non-fiction scenarios.
Some examples of the useful contents of this book include: where to start with a transmedia project idea; how to develop your transmedia bible; writing goals and objectives for transmedia storytellers; what content to produce for multiple platforms; content distribution considerations; the anticipation of licensing issues and the future environment.
Mr. Bernardo describes, in detail, where to start and how to make your work stand out from the crowd. He outlines the various forms of project funding, and the likely sources, for those producers that will seek financing options. His content distribution strategy guidance is invaluable, because he explains the benefits of having the foresight of when and how to roll out new content across various media platforms.
I found Bernardo's guidance about partnerships to be particularly helpful. He shares thoughts about how to make a choice between a do-it-yourself solution and when to outsource tasks to subject matter experts. He offers tips on how to apply the various forms of social media for project promotion.
The chapter on international distribution highlights some of the likely pitfalls that can be easily avoided -- again, by being armed with a little knowledge about the choices you may want to consider, ahead of any independent production company negotiations.
In summary, I recommend this book for someone who is about to embrace a transmedia storytelling project for the first time, or for someone who has experimented with crossmedia production and is now ready to embark upon a comprehensive multi-platform game plan.
The Producer's Guide to Transmedia: How to Develop, Fund, Produce and Distribute Compelling Stories Across Multiple Platforms OverviewThe Producer's Guide to Transmedia offers advice on how to fund, develop, produce and distribute content across multiple platforms, drawing on Nuno Bernardo's ten years experience of Transmedia storytelling and production for global audiences. This guide analyses how multiplatform can bring extra revenues and help producers connect directly to audiences and create entry points through which consumers can become immersed in content. It encompasses a series of case studies discussing ideas and concepts of how Transmedia can be key to promoting and engaging with audiences around a traditional TV show, feature film, game or consumer brand. Nuno Bernardo is an award-winning and Emmy-nominated Transmedia writer and producer, and the creator of the world's first international interactive online teen series, Sofia's Diary.

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