Branded: The Buying And Selling Of Teenagers Review

Average Reviews:

(More customer reviews)Are you looking to buy Branded: The Buying And Selling Of Teenagers? Here is the right place to find the great deals. we can offer discounts of up to 90% on Branded: The Buying And Selling Of Teenagers. Check out the link below:

>> Click Here to See Compare Prices and Get the Best Offers

Branded: The Buying And Selling Of Teenagers ReviewAlissa Quart's "Branded" explores how America's youth are increasingly subjected to sophisticated but ultimately predatory forms of corporate marketing and branding. While the social reproduction of labor has been defined by capitalist requirements for many years, Ms. Quart amply demonstrates that the co-optation of today's youth has deepened and intensified. For many, the immersion in consumerism is so all-encompassing that it threatens to corrupt and corrode their mental self-images and possibly inhibit their ability to function as enlightened citizens.
Ms. Quart shows that the marketing tactics used are often invasive and unscrupulous, amounting to a sort of "corporate pedophilia" whose aim is to grow the corporate bottom line at the expense of childhood itself. Indeed, the author explains that whole classes of products (such as sexually-provocative undergarments designed for pre-teen girls) are unapologetically marketed to ever-younger children, thereby accelerating the pace at which children develop, perceive and interact with their surroundings. Ms. Quart blasts the justifications used by marketers to defend such indefensible actions and alerts us to the moral vacuousness that lies at the heart of the corporate agenda.
Ms. Quart argues that our children bear unmistakable psychological, physical and financial scars from this assault. Media-induced anxiety leads boys to steroid abuse and girls to anorexia; social acceptance is garnered by the flaunting of expensive designer clothes and accessories; class status is predicated by admission to brand-name colleges; and so on. The end result is a hyper-competitive, anxious and debt-ridden generation of youths who collectively are getting locked into the cycle of labor and consumption at a significantly earlier age than their predecessors.
It may be true that Ms. Quart's work depends heavilly on observations drawn from the ranks of upper middle-class society, but she has impressively succeeded in describing a phenomenon that has largely eluded others. The reader is impressed by the author's ability to synthesize scholarly research, pop culture, business information, anecdotes and first-person interviews to make her case. In short, this is original and cutting-edge research that should give inquisitive readers much to ponder.
I recommend this book to parents of teenagers (like myself) who want to understand more about the brave new world their children are inhabiting as well as to teenagers who want to critically deconstruct and reclaim their branded selves.Branded: The Buying And Selling Of Teenagers Overview

Want to learn more information about Branded: The Buying And Selling Of Teenagers?

>> Click Here to See All Customer Reviews & Ratings Now