Designing the iPhone User Experience: A User-Centered Approach to Sketching and Prototyping iPhone Apps Review

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Designing the iPhone User Experience: A User-Centered Approach to Sketching and Prototyping iPhone Apps ReviewI design and create iPhone and mobile apps for a living, so I've seen my share of carbon-copied iPhone HIG's with little thought about the user research, experience design overall device navigation. Suzanne's book is not this! She covers all of these important mobile user experience topics plus some. She starts you off with a classic interaction design approach, then dives into how these research elements apply to device design, and provides a great deal of exemplars to back up her thoughts.
For those already familiar with user experience design, Suzanne's discussion of the device capabilities, navigation and interface elements/interplay is equally as valuable. Suzanne's book actually changed the way I approached my soon-to-be-released iPhone App DrivingBuddy. You could spend hours looking for examples of well-designed mobile apps and diagnosing why exactly they are great, or you could just read Suzanne's book :)
This book is clearly written for a designerly audience, but also lays the groundwork for user experience newbies. I highly recommend this book to anyone tackling the difficult task of designing for mobile.Designing the iPhone User Experience: A User-Centered Approach to Sketching and Prototyping iPhone Apps Overview"In her book Designing the iPhone User Experience, Suzanne Ginsburg takes a fresh look at cutting-edge, user-centered design from the perspectiveof designing mobile user experiences for the iPhone. Her book brings together everything you need to know to design great products for mobilecontexts."—Pabini Gabriel-Petit, UX Strategy & Design Consultant and Publisher and Editor in Chief of UXmatters"It's about time! Suzanne Ginsburg takes the best of User-Centered Design (UCD) principles and tweaks them with a dash of mobile and a lot of hintsabout what it means to implement the Apple Human Interface Guidelines for iPhone. Your idea for an iPhone app has much better chances of beingaccepted by iPhone owners (and by the iTunes watchdogs guarding entry to the App Store) if you follow even half of the suggestions in this book."—Nancy Frishberg, Ph.D., User Experience Strategist and past Chair of BayCHI



Given the fiercely competitive state of the iPhone app landscape,it has become increasingly challenging for app designers and developers to differentiate their apps. The days are long gone when it was possible to crank out an app over the weekend and refine it after receiving a few not so flattering user reviews. Users now have choices -- lots of them. If your app is difficult to use or doesn't meet their needs, finding another one is just a tap away.
To illustrate, consider the ever-growing field of Twitter clients. There are hundreds of variations in the App Store but only a handful stand out from the pack (such as Tweetie or Twitterific). For most apps, it boils down to one thing: the user experience. The same is true for countless other categories within the App Store; well-designed apps are more likely to attract and retain users. Of course there are other critical aspects of iPhone app development: the coding, the marketing, the customer support. All of the elements must come together.
Designing the iPhone User Experience will help you tackle the user experience part of the iPhone challenge. Three key themes will be reinforced throughout the book: Know thy user, the Design Lifecycle, and Attention to Detail:

Know Thy User Millions of people depend on iPhone apps to get them to work, find their next meal, and stay in touch with family and friends. Professionals of all kinds also rely on iPhone apps: doctors look up drug interactions; photographers fine-tune lighting; cyclists find the best routes. To truly understand how your apps can fit into their lives, designers and developers must learn how users do things today, what's important to them, and what needs have not been met. Part II, Introduction to User Research, will introduce a variety of user research methods.
The Design Lifecycle Award-winning designs rarely happen overnight; they usually only occur after many rigorous design cycles. To illustrate this point, consider USA TODAY's iPhone application, which went through at least seven iterations for the article view in their app. These kinds of iterations should happen before you launch your app, since it will save valuable time and money, not to mention the headaches a bad design could create for your user. More importantly, you may only have one chance to impress your users -- you do not want to sell them half-baked ideas. Part III, Developing your App Concept, will explain how to iteratively design and test your app concepts.
Attention to Detail Most professionals know that attention to detail is important, but hundreds of apps fail to incorporate even the most basic design principles. This lack of attention is not merely an aesthetic issue (which is important) it also affects the way apps function. For example, a news article without proper alignment will be difficult to read, and a poorly rendered icon will be challenging to interpret. Apps with a razor sharp attention to detail will stand out because their apps will look good and perform well. Part IV, Refining your App Concept, will show you how to make to your app shine, from visual design and branding to accessibility and localization.
Mastering these three areas will help set your app apart from the crowd. You may not have an award-winning app over night. But knowing your users, iterative design, and attention to detail are important first steps.


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iPad For Dummies (For Dummies (Computer/Tech)) Review

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iPad For Dummies (For Dummies (Computer/Tech)) ReviewI've bought several books about the iPad 2, but this is the best and most entertaining. Since the iPad lacks a real manual this book fills that need and covers just about anything you'd want to know about using an iPad or iPad 2. I wish I had bought this book first as it makes all other superfluous. Truth be told, the iPad is very intuitive, but there are some features one would not know about or find if one were just experimenting on one's own. There are also no help files from Apple that can be brought up without downloading some sort of book to help you along. So whatever you bought your iPad for be it a humble eReader or a netbook replacement you'll find the information you need here.iPad For Dummies (For Dummies (Computer/Tech)) OverviewThe up-to-date guide to getting the most out of your iPad or iPad 2!
There are many tablets, but there's just one iPad, beloved by everyone from techies and business people to toddlers and their grandparents. With an elegantly thin new form, front-and-rear-facing cameras, and more exciting new features, the iPad 2 puts beauty and function together in one great device. This full-color guide helps you get up to speed and on the go with Apple's latest iPad and iOS operating system software.
Mac experts and veteran For Dummies authors Edward Baig and Bob "Dr. Mac" LeVitus walk you through the basics as you set up and explore the iPad, master the multitouch interface, set up your iTunes and your iPad preferences, and start loading your iPad with cool content from iTunes, the App Store, and the iBookstore. You'll get your data synchronized, browse the Internet, and hook up your e-mail; discover how to listen to your music; shoot and view videos and photos; make FaceTime video calls; get directions with Maps; or curl up with a great e-book. Whatever you want your iPad to do, the fun begins right here.
Full-color guide unveils the new iPad 2 and what you can expect from the latest updates to iOS
Expert authors Edward Baig and Bob "Dr. Mac" LeVitus share helpful hints and useful tips to getting more out of your iPad or iPad 2
Covers the newest iPad features including FaceTime, Photo Booth, Smart Covers, cameras, and more
Explains how to record HD video; take fantastic photos; surf the web; organize your e-mail and calendar; and find your favorite music, movies, games, and apps
Includes tips on protecting your information and troubleshooting

From no-nonsense basics to slick and savvy tips, iPad For Dummies, Second Edition will have you swiping your way to iPad bliss in no time at all. From the Authors: 5 Incredible Things Your iPad 2 Can Do The iPad 2 is a combination of a killer audio and video iPod, an e-book reader, a powerful Internet communications device, a superb handheld gaming device, a still and video camera, and a platform for well over 150,000 apps-and growing! In fact, it's one of the most amazing handheld devices we've ever seen, and we think you'll agree. Here's a closer look at five incredible things your iPad 2 can do to help you keep your world at your fingertips wherever you go. HD VideoWhile the iPad is not going to replace a wall-sized high-definition television as the centerpiece of your home entertainment system, its gorgeous, nearly 10-inch, high-definition display is one of the best we've seen on a handheld device and makes watching movies and other videos on the iPad a cinematic delight. What's more if you have the iPad 2, you now have front and rear facing cameras that can help turn you, under certain circumstances, into a filmmaker-right from the device. FaceTimeAs if HD video was not enough to be excited about, the iPad 2 ventures into another area, video chat. You can keep in touch with friends and loved ones by gazing into each other's pupils with FaceTime, a clever video chat program built right into the device. The iPad 2's front camera lets you talk face to face while the back camera can be used to show the person you're talking to what you're seeing. Your conversation partner must have an iPad 2, an Intel-based Mac computer, an iPhone 4, or a recent model iPod touch to use FaceTime with you. Front and Rear CameraThe iPad 2 brings both a front and rear camera to the iPad experience and allows you to shoot pictures directly with your prized tablet. Although the iPad 2 will never be a substitute for a point-and-shoot digital camera or pricey DSLR, having cameras on your iPad 2 is a godsend when no better option is available plus the device makes a spectacular photo viewer for crisp and vivid images that were shot with your own digital camera and imported to the iPad. Photo Booth is another fun feature that takes advantage of the iPad 2's cameras.Modeled after the old-fashioned photo booths of days gone by, the Photo Booth app is a modern alternative to a photo booth machine and allows you to ham it up solo or with a friend to capture fun and kooky images using your iPad 2. You'll have a blast with this blast from the past! Awesome AccessoriesAnyone who has purchased a new car in recent years is aware that it's not always a picnic trying to escape the showroom without the salesperson trying to get you to part with a few extra bucks for the latest accessories. Similarly, Apple and several other companies are all too happy to outfit your iPad 2 with extra doodads from wireless keyboards and stands to battery chargers and carrying cases. So just as your car might benefit from dealer (or third-party) options, so too might your iPad. There are few Apple-branded accessories worth checking out: Smart Cover: More a cover than case and made specifically for iPad 2, the Smart Cover is ultrathin and attaches magnetically. Open the cover, even just a little bit, and your iPad 2 wakes up; flip it shut and it goes back to sleep. The cover can also be converted into an iPad stand. Wireless Keyboard: Apple's Wireless Keyboard gives you a way to use a top-notch physical keyboard without tethering it to the iPad 2. It operates from up to 30 feet away from the device via Bluetooth and runs on two AA batteries. Digital AV Adapter: The newest edition to the Apple adapter family, Apple's Digital AV Adapter lets you connect your iPad 2 to TVs, projectors, and larger VGA displays so you can watch videos, slide shows, and presentations on the big screen. But, the fun doesn't stop there, this adapter lets you mirror the iPad 2 display via HDMI on a big screen TV, too, which is great for playing Angry Birds among other things, of course. The App StoreOkay, so the App Store was around before the iPad 2, but it's such an amazing feature that we think it bears mentioning here anyway. In fact, you could make the argument that the most compelling app on the iPad is the App Store app itself. This online emporium has an abundance of splendid programs-dare we say killer apps in their own right?-many of which are free. These cover everything from food (hey you gotta' eat) to show biz. And, although there may be some rotten apples (aren't we clever) in the bunch, the App Store abounds with applications that are so sweet and so useful that just about everybody wants or must have them! Feeling overwhelmed by all those apps? Check out the What's Hot, New and Noteworthy and Staff Favorites departments in the App Store to see what apps are popular with other iPad users. You can also visit the Top Charts section to see a list of the Top 100 bestselling paid and free apps available in the App Store.

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The Business of iPhone and iPad App Development: Making and Marketing Apps that Succeed Review

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The Business of iPhone and iPad App Development: Making and Marketing Apps that Succeed ReviewAs an independent developer I came across the first edition of this book while browsing Barnes and Noble. It seemed like something I should read, although like most developers the thought of devoting time to learning about best business and marketing practices was about as exciting as washing socks. Consequently I barely looked at the book as it gathered dust on my shelf. Fortunately this updated and expanded edition came along just before I embarked on my first serious paid app development project. The first 8 pages alone made it clear to me how much more there is to developing and selling a successful iOS app than I would ever have imagined. I figured if I developed a great app and did some cursory marketing via forums, blogs etc that from there word of mouth would get the rest of the job done for me. I was wrong. WAY wrong.
This book should be considered a must-have for any iOS dev - independent or otherwise. It takes you from pre-development planning (that's right - you've already missed some opportunities if you have blindly begun development without considering some of the tips provided here) through intellectual property protection, in-app social marketing, pricing strategies, advertising etc. to app submission, release and ongoing marketing. The content of this book not only helps you to market your app but it also informs your design decisions so that your app helps to sell itself. Yes - there is additional work required beyond the coding we prefer to focus on, but it is this additional effort that enables us to take advantage of all that hard work creating our apps. Buy this book and read it before your project begins. It will open your eyes and undoubtedly help you succeed.The Business of iPhone and iPad App Development: Making and Marketing Apps that Succeed Overview
The phenomenal success of the iPhone, iPad and the iPod touch has ushered in a "gold rush” for developers, but with well over 300,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iOS app requires a lot of organization and some strategic planning. Updated and expanded for iOS 4, this bestselling book will show you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store. The Business of iPhone and iPad App Development was written by experienced developers with business backgrounds, taking you step-by-step through cost effective marketing techniques that have proven successful for professional iOS app creators-perfect for independent developers on shoestring budgets. No prior business knowledge is required. This is the book you wish you had read before you launched your first app!

What you'll learn
Analyze your ideas and competition, and identify your audience to evaluate sales potential.
Protect your business and intellectual property and avoid potential legal hassles.
Transform your iOS app into a powerful marketing tool.
Build synergy with in-app cross-promotion and social media, and Apple's Game Center.
Utilize revenue-generating business models such as in-app advertising and In-App Purchase. Includes extensive coverage of the iAd framework and the Store Kit API.
Improve usability and implement effective testing.
Create a pre-release buzz online with Twitter, Facebook, blogs, and a dedicated website.
Successfully navigate the App Store submission process.
Execute a post-release marketing strategy with press releases, app reviews, promotional sales and giveaways.

Who this book is for
This book is for any developer looking to build a successful business selling iPhone, iPod touch, and iPad apps in Apple's iTunes App Store. All the code examples included in this book can be downloaded from http://iphonebusinessbook.com/.

Table of Contents
Seeing the Big Picture in a Crowded App Store Marketplace
Doing Your Homework: Analyzing iOS App Ideas and Performing Competitive Research
Protecting Your Intellectual Property
Your iOS App Is Your Most Powerful Marketing Tool
Social Inception: Promoting Your Apps Within Apps
Money for Nothing: When It Pays to Be Free
Monetizing Free Apps with iAd and Other In-App Advertising Opportunities
Exploring the Freemium Model with In-App Purchase
Testing and Usability: Putting Your Best Foot Forward
Get the Party Started! Creating a Prerelease Buzz
Keys to the Kingdom: The App Store Submission Process
Increasing Awareness for Your iOS App
Online Resources for App Research and Marketing


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iPad in the Enterprise: Developing and Deploying Business Applications Review

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iPad in the Enterprise: Developing and Deploying Business Applications ReviewGiven all the urgency and uncertainty around the enterprise use of mobile devices, iPad for the Enterprise is a welcome addition to the literature available on the topic.
Nathan Clevenger has been involved in the development of mobile strategies and applications for over a decade, and the book reflects it. He begins with a consideration of iPad strategy that's a wonderful primer for anyone involved in mobility at their organization, from developers in the trenches to executive leadership.
It sets the stage through a consideration of how we reached the current state of mobility and introduces the concept of the consumerization of IT, i.e., IT changes being driven in a decentralized way by the "consumers" in the enterprise (the employees) rather than in a centralized way by IT.
From there, it moves to more practical considerations and presents an overview of how to build an enterprise mobile strategy and application roadmap. Both are somewhat general--it's difficult to generalize meaningfully about either of these activities--but nonetheless useful, especially for folks who've never participated in creating enterprise strategy before.
With the groundwork in place, Clevenger moves through all the phases of iPad app development: architecture, design, development, and deployment. And while none of this is not intended as a detailed ho- to guide or instructional manual for app development, he manages to get in enough technical detail and code samples to make this a valuable first-stop for technical folks looking to better understand what's happening under the hood of the iPad.
All in all, the book is a strong offering. Non-technical readers will benefit greatly not only from the first section on strategy, but also from the more technical sections, which they can read selectively to gain a better preliminary understanding of concepts like sandbox security or iOS Human Interface Guidelines. Technical readers will not be disappointed in Clevenger's treatment of app development and will also benefit from a better understanding of the context and strategy of iPad app development.
***Disclosure: I received a free review copy of this book to use in preparing for this post.***iPad in the Enterprise: Developing and Deploying Business Applications OverviewDiscover how to plan, design, develop, and deploy iPad apps for the enterpriseHaving taken the enterprise by storm, iPads are now in the handsof workers in virtually every level of companies in almost every industry, andusers are beginning to demand line-of-business applications to help them bemore productive and efficient from wherever they are. From businessintelligence and executive dashboards to customer relationship management andorder capture solutions, the iPad has incredible potential to leverage existinginvestments in information systems and enterprise applications. Even manypaper-driven processes today, from sales presentations to survey data capture,can be dramatically enhanced through the introduction of the iPad.This book is a guide for how business and IT must collaborate todevelop a mobile strategy to properly take advantage of this transformativetechnology. Readers will also learn about the high-level software architecturaloptions, the importance of design and user experience, application developmenttools and techniques, and best practices for deploying and managing iPads inthe enterprise.iPad in the Enterprise gets you started immediately planning, designing, developing, deploying, and managing iPad apps specifically for the enterprise.

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The Web Designer's Guide to iOS Apps: Create iPhone, iPod touch, and iPad apps with Web Standards (HTML5, CSS3, and JavaScript) (Voices That Matter) Review

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The Web Designer's Guide to iOS Apps: Create iPhone, iPod touch, and iPad apps with Web Standards (HTML5, CSS3, and JavaScript) (Voices That Matter) ReviewI purchased this book to learn how to program with NimbleKit for the iPad and iPhone. Let's just say that I am very impressed. I know HTML and JavaScript, so this book is a refresher on the code I already know. Yet with HTML5 there are definitely some new things to learn.
NimbleKit is used within Apple's own Xcode programming software. Yes, you read that correctly.
What do I like about this book? It discusses everything from starting to program an application using NimbleKit to submitting it to the Apple iTunes App Store. Since purchasing this book I have created an application for a music group (being released in early March), and I am planning on releasing a lot of educational software in the near future. Since I am going to be a high school History teacher next year I have a lot of apps that I would like to make for my future students (and anyone else that appreciates educational apps).
If you are wondering how to make iOS apps using HTML and JavaScript get this book.The Web Designer's Guide to iOS Apps: Create iPhone, iPod touch, and iPad apps with Web Standards (HTML5, CSS3, and JavaScript) (Voices That Matter) OverviewIf you are a designer who knows HTML, CSS, and JavaScript, you can easily learn how to make native iPhone, iPod touch, and iPad apps—and distribute them worldwide via the App Store.When combined with an Objective-C framework, web standards can be used to format and style content for iOS, using native controls and behaviors for an authentic Apple user experience.The Web Designer's Guide to iOS Apps shows how to create apps using NimbleKit, the Objective-C framework featured on the Apple Development Tools web site. With it you'll learn how to:
Download and install the free software for creating iOS apps

Use Xcode to manage project assets, test apps, and package binary files

Implement standard iOS elements and behaviors for familiar Apple mobile user experiences

Enhance your app designs with HTML5 and CSS3

Build a foundation for designing web apps that can be delivered to other smartphones and mobile devices


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