Three Clicks Away: Advice from the Trenches of eCommerce Review

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Three Clicks Away: Advice from the Trenches of eCommerce ReviewAs a warrior in the battle to actually make money via on line commerce and advertising sales I took a special interest in this book. After reading just about every book I could find written in this subject matter over the last 3.5 years I consider myself an expert.
Three Clicks Away begins with the basics of e business and provides new comers with the core knowledge needed to understand more advanced concepts of the trade. Because of the time spent on an excellent narrative of current tools and functions Three Clicks Away is a treasure for both experianced manages as well as the relative novice. The Author presents complex stratagies in the later chapters.
This book was good enough for me to make required reading for the new hires I have made for my company. I have also given the book out to members of my senior management team who do not work directly with e commerce but need to have a working understand in order to better understand the modern day economic landscape.
I suggest this book to any executive who is under pressure to deliver and find the path to profitability, as well as the latest pioneers who are coming on line today.Three Clicks Away: Advice from the Trenches of eCommerce OverviewOn the Web, you should never be more than 3 clicks away from the information you need3 Clicks Away delivers the collective experience of three distinguished Internet strategists who have led e-commerce initiatives for such notable firms as Gateway, Dow Jones, iVillage, Nickelodeon, and Casio. This book is a tactical guide that demonstrates how to develop e-commerce strategy, revamp the organization so that it can support e-commerce initiatives, and manage complex multidisciplinary projects. 3 Clicks Away provides the solutions and tools executives and managers need to successfully launch and maintain e-commerce sites. It provides critical information on organizational, financial, and project management tactics.

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