Blogging in a Snap (Sams Teach Yourself) Review

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Blogging in a Snap (Sams Teach Yourself) ReviewBlogging in a Snap
By Julie C. Meloni
SAMS Publishing
ISBN 0-672-32843-7
270 pages
Price: US $24.99, CAN $34.99 £17.99
If you've been thinking about starting your own blog but haven't figured out how and where to begin, Blogger.com is a very popular place to check out. Its simple user interface can get you up and blogging in no time.
Though the set up instructions for Blogger.com is are relatively easy, Julie Meloni's Blogging in a Snap explains the obvious and not so obvious ins and outs of blogging on Blogger.com. She takes you through the process of setting up your account, selecting a template, configuring your comments settings, creating your blogging profile, naming your blog, writing and publishing your first posts, and bringing potential readers to your site.
If you've already begun a blogging on Blogger.com and you want to expand your use, Meloni explains how to modify your template using HTML and CSS codes, how use third-party tools, and how to create a moblog, a type of blogging done with your cell phone. I was surprised that she doesn't explain how to edit the link list, which is an essential part of every Blogger template. Unlike other blogger platforms, Blogger requires that you manually add links in the template itself using HTML code.
I've visited many Blogger.com websites and noticed a number of new bloggers who seemingly don't know how to modify their site, such as the elements in the sidebar. They haven't learned how to add links or change the names of the subheadings. Perhaps the reason for this is because they have to open up and modify the blogsite's template. Users with little or no knowledge of HTML code might even wonder why they have access to this coded template. What on earth do you do with language that looks like this:
Meloni tries to demystify the template code and show you ways to customize your Blogger site. Like other SAMS Teach Yourself books, Melon's step-by-step instructions include numerous screen shots that reflect and expand on what she explains in her textual instructions.
She includes the template code for one of Blogger.com's basic templates and identifies and explains its major elements, like the header, sidebar items, the comments-related area, and the metadata. Her best instructions are when she takes you step by step through a particular template modification, like including images in your blog posts, adding tables, displaying recent comments and adding a blogroll on your main page. However, some of her other perhaps more advance HTML and CSS modification strategies are too brief and could use more explaining or a second book for intermediate and advance users.
Learning and using HTML and CSS code can be daunting for many users. Working through this book gave me the idea to print out a copy of my Blogger template and peruse it using Meloni's guidelines. There's little risks making modifications to your template if you back-up a copy of it and use the preview button before saving your changes. I also magnify my template on my computer screen (using Command-+) so I can better read and modify selected code. The template window also includes a button to clear the edits you make in it.
Meloni goes to explain how to use many other and newer tools found on the Internet. For example, how to use your Flickr account to insert images and messages in your Blogger site. And setting up a Google ads and affiliation links if you're interested in making a few bucks with your blog.
A useful Appendix further explaining HTML and CSS fundamentals is included, but a list of additional resources might have been valuable for intermediate bloggers.
Overall, Blogging in a Snap is a good introduction if you want to set up an account with Blogger.com (other platforms are not covered.) The instructions are clear and concise, and Meloni has set up a Blogger site to promote and make updates to her book.
MyMac.com Rating: 4 out 5Blogging in a Snap (Sams Teach Yourself) OverviewThe World Wide Web is a big place, and it is hard to find your way through it, much less make an impact on it. Blogs have revolutionized the idea of each person having a voice on the web and Sams Teach Yourself Blogging In a Snap is your guide to making your mark on the Internet world. This comprehensive guide to blogging focuses on using Blogger, the blogging tool hosted by Google. Blogger is a user-friendly blogging tool, but documentation on how to maximize your blogging experience using it is limited. This book bridges that gap, and provides you with everything you need to know to create and maintain your blog, from setting up a Blogger account to creative blogging tricks and techniques to blogging etiquette. You'll learn how to customize your blog, comment on other people's blogs, and share photos through your blog. Even if you already know what blogging is and are just looking for a few tips on how to make your blog bigger and better, the book's modular, task-based format will allow you to jump in anywhere and be on your way. Join the blogging craze with the help of Sams Teach Yourself Blogging In a Snap.

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How to Cheat at IIS 7 Server Administration Review

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How to Cheat at IIS 7 Server Administration ReviewI had a webserver project to migrate an existing .net app over to IIS7 from
our web farm. This book was very helpfull in giving a crash coarse overview
without getting bogged down in all the details from MS guides. Would recommend.How to Cheat at IIS 7 Server Administration OverviewAccording to Microsoft, Internet Information Services (IIS) 7.0 is a web server that provides a secure, easy to manage platform for developing and reliably hosting Web applications and services. With the new version of IIS, there are more security options, 40 new feature models that allow administrators to customize their settings, and a new set of administration tools. Administrators migrating from version 6 will find this How to Cheat book the perfect vehicle for getting up to speed fast on the new version.IIS version 7 is the perfect product for the How to Cheat series. This new version from Microsoft is an ambitious overhaul that tries to balance the growing needs for performance, cost effectiveness, and security. For the average SysAdmin, it will present a difficult migration path from earlier versions and a vexing number of new features. How to Cheat promises help get IIS 7 up and running as quickly and safely as possible.*Provides the multi-tasked SysAdmin with the essential information needed to perform the daily tasks*Emphasizes best-practice security measures*Cover the major new release of IIS 7, which will create significant challenges for IT managers

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Mastering IBM WebSphere Portal: Expert Guidance to Build and Deploy Portal Applications Review

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Mastering IBM WebSphere Portal: Expert Guidance to Build and Deploy Portal Applications ReviewThe contents of this book would better be found in technical documents such as user guides, architecture guides, and admin guides. That some reviewers report that this may be the only place to find some of this information says more about the paucity of good IBM documentation (or perhaps just the poor organisation of the IBM portal support site) than about the quality of the book.
This book is fairly limited to the "To save your data, click 'save'" brand of instructions (I thought Microsoft owned the patent on this technique?). Since many many portal configuration pages are self-explanatory, much of this instruction is wasted. And aside from a brief foray into Portlet development, which is a not-too-bad treatment for a neophyte, there is nothing for a developer.
Finally, the name is misleading. Certainly, there is nothing in this book that could possibly lead to "mastery" of the IBM WebSphere Portal.
Don't waste your money.Mastering IBM WebSphere Portal: Expert Guidance to Build and Deploy Portal Applications OverviewMaximize on the power of WebSphere Portal to build and deploy portalsIf you use, develop, manage, or administer WebSphere applications, you are probably already building or managing Web portals-or well on your way to doing so. With this comprehensive book, you'll discover how these portals bring together important functions such as integration, presentation, organization, and customizations-functions needed in every complex application environment. The unparalleled author team of experts offers you in-depth insight on mastering the complex aspects of WebSphere Portal, walking you through every facet from installing to deployment.Mastering IBM WebSphere Portal focuses on not only the portal as a server, but also how it interacts with components such as LDAP servers, enterprise applications, mobile devices, and even other portals. The authors begin with an introduction to the WebSphere product family and then explore such topics as:* Installing and customizing the portal, as well as migrating existing environments to version 5* Defining portlets, pages, and user interface properties* Applying personalization, collaboration, search, and document and content management within WebSphere Portal v. 5* Using high availability, security and single sign-on, identity management, Web services, and enterprise applications* Setting up a portal in a high-availability environment and integrating external applications into WebSphere PortalThe companion Web site, www.wiley.com/compbooks/ben-natan, presents all the code in the book as well as links to vendors and sources of information pertaining to WebSphere Portal.

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Poor Richard's E-mail Publishing Review

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Poor Richard's E-mail Publishing ReviewYou've never heard of Lockergnome? Where've you been hiding out? It's only one of the best e-zines out there, and definitely the best Windows e-zine by far! The reason why Chris is such a success is because he focuses on CONTENT, and so does this book. Lots of information here, all packed tightly into a small space.
Doesn't matter if you're brand new to the Net or a seasoned veteran - this book is the only one you should reach for if you're looking to publish through the Internet! From Chapter 3 ("Why E-mail? Little Glamour, Plenty of Results") to Chapter 7 ("Subscription Management") to Chapter 13 ("Guerilla Promotions") to Chapter 14 ("Money from Your Mailing List") -- it's all here!
I've been writing my entire life, been on the Net for five years now, and been publishing my own e-zine (the "Cattle Prod Humor List" shameless plug) for the last several, even if I didn't know to call it an e-zine at the time. Being somewhat of a "Net Vet," it was somewhat tempting to skip the first couple of chapters ("Are You Ready?" and "E-mail Primer - How It All Works"), but I'm glad I didn't. Even those had information I'd never even considered (or knew), especially the questions to consider before publishing. And thank you, Chris, for the section on E-mail Etiquette! (Now, if we could just make those two pages mandatory reading for every person before they're allowed to play on the Net...haha.)
I've been reading Lockergnome for over a year now, and there's a reason. (Well, several reasons, actually...) Chris tells it like it is -- no flowery words or high-fallutin' language peppered with all the associated Buzzwords O' the Day! No, sir! Chris puts in all in every-day language -- and humorous every-day language to boot -- that doesn't alienate either the layman or the veteran. He follows one of the all-important rules, as far as I'm concerned, and that's "Write like you speak."
Anyone can slap together an e-mail and shove it "out the door," so to speak. (And trust me...many, many DO...) But to gain thousands and thousands of readers -- to make people come back, begging for more -- that requires a lot more than an e-mail program and an Internet connection.
With "Poor Richard's E-mail Publishing," Chris will give you years of publishing experience without having to make all the mistakes yourself. From questions to choosing your Internet Service Provider (ISP) to looking at domain names to formatting and layout to marketing...this book covers it all, and then some. In fact, he gives out so much good information, I'm having to read this book with a notebook and pen nearby so I can take notes!
So you wanna be a Write & Roll star? Forget all those marketing books you're thinking of buying (or maybe already bought). Run -- don't walk -- to your mouse and keyboard right there and BUY THIS BOOK! If you want to reach the masses, you need to understand something that Chris already knows -- in the E-zine publishing business, Content is King! Thank you...thank you very much.Poor Richard's E-mail Publishing Overview

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PHP 5 Objects, Patterns and Practice Review

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PHP 5 Objects, Patterns and Practice ReviewFact of the matter is that PHP5 is a serious enterprise level development system. This book takes it seriously and presents both practical and architectural material at a level that used to be reserved for J2EE and .NET works. This relatively short book is packed full of well written and insightful content. It stars with the basics of PHP5 OO programming with detail about the mistakes in PHP4 that have now been rectified. That is taken all the way through advanced topics like reflection.
The author then switches gears and gets into the design of object oriented applications. Now that we have the right tools, how we should use them to make better systems, right? UML is covered, and so are design patterns.
The later chapters of the book cover solid software engineering practices, like version control and unit testing, amongst other.
Not only will this book give you new ideas at a coding level, it will also open your mind as an engineer and get you headed in a direction toward architecture and large scale application design.
An excellent book. A must have for any serious PHP developer.PHP 5 Objects, Patterns and Practice OverviewPHP 5 Objects, Patterns, Practice is a practical design and management book. It explains object-oriented programming in PHP 5, the latest version of PHP. This book explores the principles underlying design patterns (principally those patterns collected by the 'Gang of Four') and presents a range of patterns in a PHP context. This book also examines tools and practices that exist which underpin good software design, including unit testing, documentation, version control and automated build.

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The Power of Real-Time Social Media Marketing: How to Attract and Retain Customers and Grow the Bottom Line in the Globally Connected World Review

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The Power of Real-Time Social Media Marketing: How to Attract and Retain Customers and Grow the Bottom Line in the Globally Connected World ReviewThis book was sent to me for free from a textbook company that I use. It is a very current primer on social media, why it is important and how it can change your business/organization. I have a feeling it will be dated in another year or so but right now it is a terrific book to read to build your social media knowledge base and understand how all types of organizations are leveraging social media. There are a bunch of case studies in the middle of the book that are interesting, especially the one on how the Red Cross used social media to raise money for the Haiti earthquake relief. I recommend it, especially if you are someone without a strong base knowledge of the topic.The Power of Real-Time Social Media Marketing: How to Attract and Retain Customers and Grow the Bottom Line in the Globally Connected World Overview
Today's Hottest Trends for On-the-Spot Marketing!
"A must read for media and marketers."—Alan Cohen, CEO, OMD USA

"What do fish tacos, data storage, and disaster relief all have in common? Each has harnessed the power of marketing that amplifies via the real-time social web. These and many other case studies are part of this engaging new book that details strategies for marketers to understand, evolve, and profit in the social age."—John Gerzema, Chief Insights Officer, Young & Rubicam, and coauthor of Spend Shift
"Understanding what's possible and how to use social media will be essential for every marketer; this book will hold your hand in this brave new world."—John Miller, CMO, NBC Universal TV Group
"Like it or not, social media is here to stay. It needs to be understood, managed, and harnessed. This book tells you how. Read it!"—Zhihang Chi, Ph.D., Vice President and General Manager, North America, Air China Limited
"Beverly Macy is a true innovator and thought leader in the field of social media marketing."—Cathy Sandeen, Ph.D., MBA, Dean, UCLA Extension, University of California Los Angeles
About the Book

In an era when information travels at phenomenal speed along the "real-time Web," a brand can explode into popular culture overnight--and die just as quickly. As a marketer, how can you stay ahead of the curve? How do you control the chaos? Two words: Social Media.
With The Power of Real-Time Social Media Marketing, you'll learn how to take advantage of today's "fluid" business environment and develop innovative ways to meet market demands. And here's the best part: all your tools--Facebook, Twitter, YouTube, and other sites--are free!
Leading figures in the exciting new world of sophisticated social media marketing, Beverly Macy and Teri Thompson explain how you can use this global, real-time platform to change how consumers interact with your brand. They then present detailed case studies illustrating how top organizations and emerging brand giants have proven the remarkable effectiveness of social media marketing. Find out how:
The American Red Cross turned a single "tweet" into $33 million worth of donations to earthquake victims in Haiti
Orange County Transportation Authority engaged citizens to participate in transportation planning and use
DIRE CTV boosted customer loyalty and trust by finding and solving complaints in real time
EMC transformed business processes by leveraging workforce social media proficiency and "open" behavior models

Marketers no longer have the luxury of time to develop, test, and measure a brand. Use the lessons in The Power of Real-Time Social Media Marketing to launch your brand in a fixed amount of time, accurately measure the impact of your activities, and instantly adjust to any unforeseen events.

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Upstarts: How GenY Entrepreneurs are Rocking the World of Business and 8 Ways You Can Profit from Their Success Review

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Upstarts: How GenY Entrepreneurs are Rocking the World of Business and 8 Ways You Can Profit from Their Success ReviewLiving and working in Silicon Valley: the land of VC 's and start-ups, I was intrigued to read this book. Fenn begins by describing GenY entrepreneurs as builders of "the new lemonade stand." How true that is about the GenY revolution and their impact and influence on modern business practices. With a population size of roughly 80 million, a predisposition to all things technology and little start-up capital required to produce results, it's fair to say we all need to pay attention to how they think and operate.

Fenn opens up the dialogue with how cultural norms within this group fuel their passion and direction such as brand, social justice, and the need to work on their terms - a philosophy born out of seeing their parents get wiped out from corporate downsizing. They see a servant-leader model focused on collaboration that strives to share the wealth with all. To that end they don't view weekends and long hours as work - but an extension of themselves and their passions - the very fuel that most entrepreneurs need to be successful.
In terms of modeling, Upstarts shows the basic formula for the Millennial world view. They grew up understanding team activities so they collaborate easily. College is the incubator where they meet like-minded spirits. Throw in a dose of mentoring and encouragement their creativity flows. Soon corporations (often in the form of strategic partnerships or community outreach) get involved and fund their innovations.
Leveraging technology is key as well. No surprise as Fenn points out; Millennial entrepreneurs are accustomed to an imperfect business launch via the web, coupled with social networking chatter and buzz. Soon a community platform is built that praises (and buys) the product or service idea. It doesn't take long for this simple business plan to leapfrog into game changers or new rules of engagement. This mentality allows the GenY entrepreneur to adapt quickly to changing customer needs, uncover underserved niches, and professionalize old-economy businesses.

Acting fast on trends or rapid re-design isn't the only key differentiators for GenY entrepreneurs. Fenn describes the role this group plays in corporations and what to do about managing this talent pool. Fenn outlines key strategies such as flexibility, continuous learning, frequent feedback, open spaces, and increasing the frequency of web-based tools to keep communication flowing and dynamic.

Fenn interviewed 150 young CEOs for the data behind the conceptual and practical guidance she offers in Upstarts. The result is a rich text that gives you background, real world examples, and playlists that condense the essential learning points into digestible information chunks. The book also contains an appendix full of stats from her survey and advice from experts which is very insightful in itself.
Upstarts: How GenY Entrepreneurs are Rocking the World of Business and 8 Ways You Can Profit from Their Success Overview

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