The Power of Real-Time Social Media Marketing: How to Attract and Retain Customers and Grow the Bottom Line in the Globally Connected World Review

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The Power of Real-Time Social Media Marketing: How to Attract and Retain Customers and Grow the Bottom Line in the Globally Connected World ReviewThis book was sent to me for free from a textbook company that I use. It is a very current primer on social media, why it is important and how it can change your business/organization. I have a feeling it will be dated in another year or so but right now it is a terrific book to read to build your social media knowledge base and understand how all types of organizations are leveraging social media. There are a bunch of case studies in the middle of the book that are interesting, especially the one on how the Red Cross used social media to raise money for the Haiti earthquake relief. I recommend it, especially if you are someone without a strong base knowledge of the topic.The Power of Real-Time Social Media Marketing: How to Attract and Retain Customers and Grow the Bottom Line in the Globally Connected World Overview
Today's Hottest Trends for On-the-Spot Marketing!
"A must read for media and marketers."—Alan Cohen, CEO, OMD USA

"What do fish tacos, data storage, and disaster relief all have in common? Each has harnessed the power of marketing that amplifies via the real-time social web. These and many other case studies are part of this engaging new book that details strategies for marketers to understand, evolve, and profit in the social age."—John Gerzema, Chief Insights Officer, Young & Rubicam, and coauthor of Spend Shift
"Understanding what's possible and how to use social media will be essential for every marketer; this book will hold your hand in this brave new world."—John Miller, CMO, NBC Universal TV Group
"Like it or not, social media is here to stay. It needs to be understood, managed, and harnessed. This book tells you how. Read it!"—Zhihang Chi, Ph.D., Vice President and General Manager, North America, Air China Limited
"Beverly Macy is a true innovator and thought leader in the field of social media marketing."—Cathy Sandeen, Ph.D., MBA, Dean, UCLA Extension, University of California Los Angeles
About the Book

In an era when information travels at phenomenal speed along the "real-time Web," a brand can explode into popular culture overnight--and die just as quickly. As a marketer, how can you stay ahead of the curve? How do you control the chaos? Two words: Social Media.
With The Power of Real-Time Social Media Marketing, you'll learn how to take advantage of today's "fluid" business environment and develop innovative ways to meet market demands. And here's the best part: all your tools--Facebook, Twitter, YouTube, and other sites--are free!
Leading figures in the exciting new world of sophisticated social media marketing, Beverly Macy and Teri Thompson explain how you can use this global, real-time platform to change how consumers interact with your brand. They then present detailed case studies illustrating how top organizations and emerging brand giants have proven the remarkable effectiveness of social media marketing. Find out how:
The American Red Cross turned a single "tweet" into $33 million worth of donations to earthquake victims in Haiti
Orange County Transportation Authority engaged citizens to participate in transportation planning and use
DIRE CTV boosted customer loyalty and trust by finding and solving complaints in real time
EMC transformed business processes by leveraging workforce social media proficiency and "open" behavior models

Marketers no longer have the luxury of time to develop, test, and measure a brand. Use the lessons in The Power of Real-Time Social Media Marketing to launch your brand in a fixed amount of time, accurately measure the impact of your activities, and instantly adjust to any unforeseen events.

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Real-Time Marketing and PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now Review

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Real-Time Marketing and PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now ReviewPeter Drucker, who Jack Welch called "the greatest management thinker of the last century," suggested that businesspeople have clear answers to the following three questions:
1. What is your business?
2. Who is your customer?
3. What does your customer consider value?
In "Real-Time Marketing & PR," bestselling author David Meerman Scott urges businesspeople to consider a fourth question:
"How can you deliver value faster?"
With changes brought on by the internet and other forms of technology, the concept of delivering value faster has become, for many, a governing competitive advantage.
In this new effort, Scott (who, in full disclosure, is a client and friend) tells the stories of people and organizations that have acted on real-time opportunities, or have built cultures based on delivering value at breakneck speed.
Scott writes, for instance, about how TMZ and Politico regularly scoop larger news sources, because TMZ and Politico operate on a model that focuses almost exclusively on "breaking news and instant analysis." He tells us, too, about how ClickSquared gets better open-rates and more upsells when the emails they send are triggered by what's happening to recipients in the moment. Also, in an in depth analysis of the "United Breaks Guitars" story, he discusses how Taylor Guitars and Calton Cases grabbed attention for their brands by taking prompt action on a piece of the whole.
If you've read other books by Scott, you know he provides readers with plenty of tactics. This book is no different. In it, you'll learn about using social media, crowdsourcing, videos, mobile devices, media alerts, communications guidelines, and other tools, which will speed up the way you collect and act upon information.
The book's greatest service, however, isn't in its tactics. Instead, it's in helping readers develop a "now" mindset - one that will help them take action in a situation as it's happening -- when acting matters most.
Once you read Scott's sage counsel and entertaining stories, you'll likely see your business environment in new ways. With speed as a lens, you'll spot opportunities and take action with a swiftness that may surprise you.Real-Time Marketing and PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now Overview

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301 Ways to Use Social Media To Boost Your Marketing Review

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301 Ways to Use Social Media To Boost Your Marketing ReviewThis is a good, practical introduction to the world of social media, and is loaded with a lot of step-by-step advice for those of us who are completely new to the area. Each tip is limited to a page, so it's easy to use this as a reference book to `dip' into whenever you can to get new ideas. One quibble is that I think she introduces too many of the different social sites in detail, without giving any sort of ranking. Obviously, someone can't really give full attention to all the sites, so some guidance on which to concentrate on would have been nice. This isn't the only social media marketing book you'll need if you are starting out -- the book really doesn't address how to develop an overall marketing strategy in the social media world. Consider this a companion piece to the other books that you'll need when you research and build your marketing. For more in-depth book reviews I've done, search for goldenrulecomics on the Squidoo website.
301 Ways to Use Social Media To Boost Your Marketing Overview
Join the TubeMoguls, get Delicious, StumbleUponcustomers--and 298 more great tips!
MARKETINGThe time to start social media marketing was yesterday. Don't worry, though--this book will get you going today!301 Ways to Use Social Media to Boost Your Marketing is packed with quick "snapshot" lessons for spreading your message and building customers—with little effort and virtually no cost. Designed to help you take action right away, each tip is presented in a stand-alone format to help you focus on what you need to do--and only what you need to do.
301 Ways to Use Social Media to Boost Your Marketing provides simple strategies for capitalizing on the top social media platforms like:• BLOGS • MICROMEDIA • SOCIAL NETWORKING SITES • BOOKMARKING SITES • MULTIMEDIA SITES • REVIEW AND OPINION SITES • WIKIS
You'll own the crowds on Twitter, Facebook, and YouTube--as well as on niche sites like Yelp, Ning, SmugMug, and Reddit. Potential customers are already having a conversation about your brand. Use 301 Ways to Use Social Media to Boost Your Marketing to grab them before your competitors can say "tweet"!

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The New Language of Marketing 2.0: How to Use ANGELS to Energize Your Market Review

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The New Language of Marketing 2.0: How to Use ANGELS to Energize Your Market ReviewI bought three books on web 2.0 and social marketing. This was the worst of the three.
First it repeats things over and over, as in the book is 400 plus pages and it could easily have covered what she had s original in about 100 pages, many chapters started of with or stated basically the same thought in different words.
The up side is if you are part of a large corporation it can offer some good insights.
The downside if you are a small company or individual marketer, it's not going to help all that much. Yes some of the big corporation case studies can be transferred to a small company but again between the repetitious nature of the book, cute little acronyms it tries to put forth and lack of scalability the books overall isn't useful.
I was and am very surprised so many people in these reviews feels she *gets it* or that the book is filled with great information. For me it usn't at all enlightening except for a few points. Most of it was information that other books cover in much better detail and with much better understanding.
The New Language of Marketing 2.0: How to Use ANGELS to Energize Your Market Overview"Marketing has entered a new era of rapid advance. Those unwilling to experiment with new combinations of traditional and internet marketing will be left behind."—Chris Trimble, Adjunct Associate Professor of Business Administration, Tuck School of Business at Dartmouth and Coauthor, Ten Rules for Strategic Innovators: From Idea to Execution"It's no secret that business has been changing dramatically over the last decade. To succeed in this rapidly changing environment, businesses must adapt their marketing strategies accordingly—The New Language of Marketing 2.0 provides practical, proven, and prescient tools to do exactly that."—Dr. Steve Moxey, Research Fellow, High-Tech Marketing, Manchester Business School"Most U.S. marketers mistakenly think 'going global' is just a matter of translating your promotional materials into different languages and widening your media buys. Packed with real-life examples, this new book amply demonstrates that successful global marketing is actually all about local marketing. Learn how to give a local spin within each regional marketplace for global success."—Anne Holland, Founder, MarketingSherpa IncUse ANGELS and Web 2.0 Marketing to Drive Powerful, Quantifiable ResultsFor every marketer, strategist, executive, and entrepreneurToday, marketers have an array of radically new Web 2.0-based techniques at their disposal: viral marketing, social networking, virtual worlds, widgets, Web communities, blogs, podcasts, and next-generation search, to name just a few. Now, leading IBM marketing innovator Sandy Carter introduces ANGELS, a start-to-finish framework for choosing the right Web 2.0 marketing tools—and using them to maximize revenue and profitability.Carter demonstrates winning Web 2.0 marketing at work through 54 brand-new case studies: organizations ranging from Staples to Harley Davidson, Coca-Cola to Mentos, Nortel to IBM itself. You'll discover powerful new ways to market brands and products in both B2B and B2C markets...integrate Web 2.0, experiential, and conventional marketing...maximize synergies between global and local marketing...gain more value from influencers, and more.Includes information, case studies, and working examples for next generation marketing strategies such as:• Social networks with virtual environments, including Second Life• Online communities including Facebook• Viral Marketing and eNurturing• Serious Gaming• Widgets• Wikis• Blogging, including Twitter• RSS• Podcasting• VideocastingWhether you're a marketing professional, Web specialist, strategist, executive, or entrepreneur, this book will help you drive immense, quantifiable value from Web 2.0 technologies—now, and for years to come.Sandy Carter's breakthrough ANGELS approach, a step-by-step framework for success: Analyze and ensure strong market understanding Nail the relevant strategy and story Go to Market Plan Energize the channel and community Leads and revenue Scream!!! Don't forget the Technology!BONUS Content Available Online:Additional chapters, case studies, examples, and resources are available on the book companion site, ibmpressbooks.com/angels.==================================Table of ContentsIntroductionA: Analyze Here, There, and EverywhereChapter 1: Listening and Analyzing in the Global WorldChapter 2: Segmentation in Action: The Nortel CaseChapter 3: Globalization: Lenovo, Google, Unilever, and IBMN: Nail the StrategyChapter 4: Fish Where the Fish Are and Use the Right BaitChapter 5: Relevance and Roles: Forrester ResearchChapter 6: Lightly Branded: EepyBird, The Coca-Cola Company, and MentosChapter 7: Corporate Social Responsibility: IBM's Project Green and Marks & SpencerG: Go-to-MarketChapter 8: Break Through the NoiseChapter 9: Influencer Value: The IBM Case StudyE: Energize the Ecosystem and MarketChapter 10: The New VesselsChapter 11: Energize the Channel with Communities: OMG, Adobe and Rubicon Consulting, and Harley-DavidsonChapter 12: Virtual Environments: The Coca-Cola Company and IBMChapter 13: Widgets: The Use of Widgets at IBMChapter 14: Blogs: Midwest Airlines and IBMChapter 15: Serious Gaming: IBM's Innov8L: Leads and RevenueChapter 16: Show Me the Money: A Discussion with Google, the Marketing Leadership Council, and MarketingNPVChapter 17: Innovation, Engagement, and Business Results: adidas Group, ConAgra Foods, and TellabsChapter 18: Marketing Dashboards: IBM CognosS: Scream Through TechnologyChapter 19: Screaming World ChangesChapter 20: Technology Matters: IBM, Staples, Dell, and MyVirtualModelPutting It All TogetherChapter 21: End-to-End Example: IBM WebSphere and the SOA Agenda, Prolifics, and Ascendant TechnologyChapter 22: The Top 10 Don'ts and the Marketing Organization of the FutureThe following materials can be found on the companion Web site at ibmpressbooks com/angels:Online 1: Relationship and Word of Mouth: RackspaceOnline 2: Personal BrandingOnline 3: National Environmental Policy Act


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Social Media Marketing: An Hour a Day Review

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Social Media Marketing: An Hour a Day Review
I loved this book. Over the past year or so I have read quite a number of tomes regarding social media and social media marketing, but none until this one have been written in a planner or workbook format. This one is well written, well organized, and full of content. It has 14 chapters split into the following four parts or sections:
I. The Foundation of Social Media
II. Month 1: Prepare for Social Marketing
III. Month 2: Social Media Channels
IV. Month 3: Complete Your Plan
Two books similar to this one on how to put together a business plan are: "16 Weeks to Your Dream Business" (ISBN: 9780071588362, and "Self Employment: From Dream to Reality" (ISBN: 1563709228). And a book similar to this one on how to put together a fundraising plan is: "The Fundraising Planner" (ISBN: 0787944351). The instant book being reviewed touches on the marketing issues of social media, and then devises a systematic approach to putting together a social media marketing plan customized to your small business.
Each of the 14 chapters ended with a summary section. I found it very easy to cruise through this book by first reading the summary sections and then tackling the rest of the book after having a pretty good idea of what was being covered.
After reading this book you will have devised a social media marketing plan that addresses (1) platform, (2) content, and (3) interaction. You will have decided whether to use Technorati, MySpace, Socialvibe, Flickr, Facebook, Friendster, Linkedin, and/or YouTube. Technorati is the tunnel through which to learn more about the blog or blogs you will create.
So if you want to tap into the power of the Social Web through connected networks and consumer-oriented media, then I recommend this book as one of the tomes you seek out and read in order to build your company's social media marketing plan. 5 stars!
PS. Take a look at the Search Inside feature at Amazon for this book. There you can access the book's Table of Contents and see exactly what is covered.Social Media Marketing: An Hour a Day OverviewIf the idea of starting a social media marketing campaign overwhelms you, the author of Social Media Marketing: An Hour a Day will introduce you to the basics, demonstrate how to manage details and describe how you can track results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute a social media marketing campaign in just one hour a day. In addition, learn how to integrate social media metrics with traditional media measurements and how to leverage blogs, RSS feeds, podcasts, and user-generated content sharing sites like YouTube.

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