The Data Webhouse Toolkit: Building the Web-Enabled Data Warehouse Review

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The Data Webhouse Toolkit: Building the Web-Enabled Data Warehouse ReviewWow; what a powerhouse!
The Data Webhouse Toolkit is a crisp and clear recipe for successfully realizing the unprecedented opportunity that we have to better serve our customers, made possible by Web commerce, and for promoting the assimilation of these new insights through web based presentation to our decision makers.
Both sides of this symbiotic relationship: bringing the web to the warehouse, and bringing the warehouse to the web, are presented separately, but always with a holistic sensitivity.
I was also quite impressed with the terrific balance between "earth and sky"; pragmatic issues of performance, security, and web site structures are linked with non-religious, sensible discussions of privacy, corporate responsibility, and user interface philosophy.
All in all, a wonderful contribution to the field; congratulations to the authors. Highly recommended.
Jim Stagnitto
Llumino, Inc.
www.llumino.comThe Data Webhouse Toolkit: Building the Web-Enabled Data Warehouse Overview"Ralph's latest book ushers in the second wave of the Internet. . . . Bottom line, this book provides the insight to help companies combine Internet-based business intelligence with the bounty of customer data generated from the internet."--William Schmarzo, Director World Wide Solutions, Sales, and Marketing,IBM NUMA-Q.Receiving over 100 million hits a day, the most popular commercial Websites have an excellent opportunity to collect valuable customer data that can help create better service and improve sales. Companies can use this information to determine buying habits, provide customers with recommendations on new products, and much more. Unfortunately, many companies fail to take full advantage of this deluge of information because they lack the necessary resources to effectively analyze it.In this groundbreaking guide, data warehousing's bestselling author, Ralph Kimball, introduces readers to the Data Webhouse--the marriage of the data warehouse and the Web. If designed and deployed correctly, the Webhouse can become the linchpin of the modern, customer-focused company, providing competitive information essential to managers and strategic decision makers. In this book, Dr. Kimball explains the key elements of the Webhouse and provides detailed guidelines for designing, building, and managing the Webhouse. The results are a business better positioned to stay healthy and competitive.In this book, you'll learn methods for:- Tracking Website user actions- Determining whether a customer is about to switch to a competitor- Determining whether a particular Web ad is working- Capturing data points about customer behavior- Designing the Website to support Webhousing- Building clickstream datamarts- Designing the Webhouse user interface- Managing and scaling the WebhouseThe companion Website at www.wiley.com/compbooks/kimball provides updates on Webhouse technologies and techniques, as well as links to related sites and resources.

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