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The Yahoo Style Guide: The Ultimate Sourcebook for Writing, Editing, and Creating Content for the Digital World ReviewThere's a lot of information packed into The Yahoo! Style Guide a new book from Yahoo!. While other style guides and manuals have kept the topics of writing, user-interface, webpage coding, and SEO separate-The Yahoo! Style Guide brings it all together-making it a one-stop-guide for every member of your digital team.One of the most useful chapters in the book is on copywriting for search engine optimization (SEO), and includes tips about keywords, links, page titles and metatags. People and search engines don't scan pages in the exact same way but there are some similarities to keep in mind, e.g. both need to know: what a page is about, what's important, options for acquiring more information.
There are excellent suggestions too, about how to "write for the world." We're reminded that the Web is a worldwide medium and "site visitors probably come from more than one country and more than one culture. Collectively, they probably speak several languages. It's a good practice to make the text on your site clear to as many people as possible." Five best practices we're urged to put into practice are: 1) Keep the sentence structure simple, 2) Include "signposts": words that help readers see how the parts of a sentence relate, 3) Eliminate ambiguity, 4) Avoid uncommon words and nonliteral usages, and 5) Rewrite text that doesn't translate literally.
You can read through the style guide from beginning to end and use it as a reference when stumped with a punctuation question, wondering how to write a perfect title for your email newsletter or streamlined text for mobile devices. The book is filled with loads of great tips. One of my favorites is on editing with screen-reading software so you can hear the page read aloud to you. (In Windows, Narrator or Ease of Use in Windows Vista and on the Mac, Text-to-Speech.)
The Yahoo! Style Guide is also available online with a companion website and includes additional resources and updates. You'll find a good companion in The Yahoo! Style Guide.The Yahoo Style Guide: The Ultimate Sourcebook for Writing, Editing, and Creating Content for the Digital World OverviewWWW may be an acronym for the World Wide Web, but no one could fault you for thinking it stands for wild, wild West. The rapid growth of the Web has meant having to rely on style guides intended for print publishing, but these guides do not address the new challenges of communicating online. Enter The Yahoo! Style Guide. From Yahoo!, a leader in online content and one of the most visited Internet destinations in the world, comes the definitive reference on the essential elements of Web style for writers, editors, bloggers, and students. With topics that range from the basics of grammar and punctuation to Web-specific ways to improve your writing, this comprehensive resource will help you:- Shape your text for online reading- Construct clear and compelling copy - Write eye-catching and effective headings- Develop your site's unique voice- Streamline text for mobile users- Optimize webpages to boost your chances of appearing in search results- Create better blogs and newsletters - Learn easy fixes for your writing mistakes- Write clear user-interface text This essential sourcebook—based on internal editorial practices that have helped Yahoo! writers and editors for the last fifteen years—is now at your fingertips.
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