Showing posts with label health care delivery. Show all posts
Showing posts with label health care delivery. Show all posts

Essentials of Health Care Marketing, Third Edition Review

Essentials of Health Care Marketing, Third Edition
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Essentials of Health Care Marketing, Third Edition ReviewEasy to read, thorough marketing book with a focus on the healthcare industry. The book was assigned reading for one of my MBA courses and it has given me tons of great marketing ideas for my practice. Highly recommended.Essentials of Health Care Marketing, Third Edition OverviewThe Healthcare Industry Continues To Undergo Enormous Changes With New Laws And Policies, Fresh Innovations, And An Increasingly Educated Health Consumer. As Such, Healthcare Administrators Must Be Prepared To Shift Their Strategies In Order To Meet The Demands Of This Dynamic Market. Essentials Of Health Care Marketing, Third Edition Will Provide Your Students With A Foundational Knowledge Of The Principles Of Marketing And Their Particular Application In Health Care. Moreover, The Text Offers A Perspective On How These Principles Must Shift In Response To The Changing Environmental Forces That Are Unique To This Market. The Text Is A Complete Curriculum Of Marketing Management Tools And Techniques And Is Ideal For Graduate Courses, Though Advanced Undergraduates Can Readily Grasp The Level Of Presentation. Key Features: Â Filled With Examples From A Wide Array Of Health Care Providers, Health Systems, Hmos, Physician-Hospital Organizations, And More. Â Covers Fundamental Topics Such As Market Research, Strategy, And The Strategic Marketing Process. Â Chapters Include Learning Objectives, Key Terms, And Chapter Problems For Discussion. Â Accompanied By Downloadable Instructor S Manual And Powerpoint Slides To Facilitate Course Instruction.

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Healthcare Informatics: Improving Efficiency and Productivity Review

Healthcare Informatics: Improving Efficiency and Productivity
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Healthcare Informatics: Improving Efficiency and Productivity ReviewWith a real need for "healthcare informatics", this is an excellent book and a must read...
"As a 20+ year healthcare IT professional working specifically on electronic health record (EHR) applications as well as the ongoing analysis of this data, I have come to realize the immense problems the healthcare industry is facing today because of the ongoing proliferation of data. With the seemingly endless stream of patient, doctor, healthcare provider, insurance company, and drug manufacture data, the industry has created a real void as well as an opportunity to tap into the huge data store in an attempt to bring real positive change regarding needed efficiencies to the industry. I have found that being able to frame this real life problem has been a challenge until reading Dr. Stephen Kudyba's excellent text "Healthcare Informatics: Improving Efficiency and Productivity".
I was amazed at how quickly and precisely Dr. Kudyba's text not only framed the problem but discussed possible solutions to tackling the problem as well as provided real life examples of applications and processes in use today which are addressing the problem head-on. He does a great job of going beyond theory to actual practice by identifying informatics applications that have been incorporated by healthcare organizations. Two examples in particular from the book which resonated with me was the example of an informatics project that turned a healthcare system's paper-based resources into digital assets as well as the example of the E-commerce self-service patient check-in application which was implemented at a New Jersey hospital. Honestly its one thing to discuss problems and propose possible solutions, but Dr Kudyba's book goes beyond that by identifying "real" solutions in use today.
Lastly, I found that this text serves as a groundbreaking, foundational textbook for a potential graduate course in healthcare data informatics. We cannot ignore the fact that informatics is at the heart of correcting many of the "ills" in healthcare, and because of this, Dr Kudyba's book is a must read!
Healthcare Informatics: Improving Efficiency and Productivity OverviewHealthcare Informatics: Improving Efficiency and Productivity examines the complexities involved in managing resources in our healthcare system and explains how management theory and informatics applications can increase efficiencies in various functional areas of healthcare services. Delving into data and project management and advanced analytics, this book details and provides supporting evidence for the strategic concepts that are critical to achieving successful healthcare information technology (HIT), information management, and electronic health record (EHR) applications. This includes the vital importance of involving nursing staff in rollouts, engaging physicians early in any process, and developing a more receptive organizational culture to digital information and systems adoption.We owe it to ourselves and future generations to do all we can to make our healthcare systems work smarter, be more effective, and reach more people. The power to know is at our fingertips; we need only embrace it.-From the foreword by James H. Goodnight, PhD, CEO, SASBridging the gap from theory to practice, it discusses actual informatics applications that have been incorporated by various healthcare organizations and the corresponding management strategies that led to their successful employment. Offering a wealth of detail, it details several working projects, including:A computer physician order entry (CPOE) system project at a North Carolina hospitalE-commerce self-service patient check-in at a New Jersey hospitalThe informatics project that turned a healthcare system's paper-based resources into digital assetsProjects at one hospital that helped reduce excesses in length of stay, improved patient safety; and improved efficiency with an ADE alert systemA healthcare system's use of algorithms to identify patients at risk for hepatitis Offering the guidance that healthcare specialists need to make use of various informatics platforms, this book provides the motivation and the proven methods that can be adapted and applied to any number of staff, patient, or regulatory concerns.

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