We-Think: Mass innovation, not mass production Review

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We-Think: Mass innovation, not mass production ReviewMany of the trends and ideas described by Charles Leadbeater are well known to readers of business and technology publications. These include the power of Web and Internet Communication, new Collaborative and Virtual Organizations, and the quality and pervasiveness of Open Source efforts. There is a certain correspondence between the observations of this excellent volume and Clay Shirky's widely popular "Here Comes Everybody". But the novelty and emergent necessity of this volume lies in how these observations are applied by an International Consultant who advises worldwide corporate leaders and several European government organizations on achieving innovation.
Mr. Leadbeater offers insightful models of how bottom-up distributed innovation has had success in widely divergent technologies and geographies. These include his "Pro-Am" model of amateur do-it-yourself innovators delivering leading contributions and products above the quality of professionals employed by corporate giants; and his "pebbles" versus "boulders" model of bottom-up small scale innovation.
The excellent writing in this volume goes beyond telling a good story about technology, society and collaboration; he describes how these trends which individually have been observed by many business and technology pundits can be applied to achieving corporate, national and global innovation in the future. As a British and European expert who has advised governments and global corporations, Mr. Leadbeater brings new insight to those who have observed these trends chiefly in the American environment.
--Ira LaefskyWe-Think: Mass innovation, not mass production OverviewYou are what you share.That is the ethic of the world being created by YouTube and MySpace, Wikipedia and Facebook. We-Think is a rallying call for the shared power of the web to make society more open and egalitarian.We-Think reports on an unparalleled wave of collaborative creativity as people from California to China devise ways to work together that are more democratic, productive and creative. This guide to the new culture of mass participation and innovation is a book like no other: it started first online through a unique experiment in collaborative creativity involving hundreds of people across the globe.The generation growing up with the web will not be content to remain spectators. They want to be players and this is their slogan: we think therefore we are.

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