The Social Net: Understanding Human Behavior in Cyberspace Review

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The Social Net: Understanding Human Behavior in Cyberspace ReviewIt has been over ten years since the Internet became more than a means of sharing ideas between college professors of science. Early developers of the Internet attempted to control the emerging market for communication and information by limiting access to other providers and to limit direct access to the Internet itself. Today the Internet is a democratic free for all with few rules and little censorship. Anyone with access to the Internet desiring information or requiring communication turns first to the Internet. Most of what has been written to this point in time focuses on the technical aspects of the Internet. Most jokes deal with the computer nerd communicating with a "normal" human being. However, the momentum is shifting and significant research, business and communication now occurs using the Internet. This communication involves every aspect of human virtue and vice. "The Social Net," edited by Yair Amichai-Hamburger, is one of the first books to address the impact of the Internet on social behavior. It is necessary reading for computer professionals desiring to remain on the cutting edge of effectiveness in presenting information and enhancing communication using the Internet. It is just as important for the rest of us who just want to be aware of the impact that the Internet is having on our communities, our families and us.The Social Net: Understanding Human Behavior in Cyberspace OverviewIn cyberspace we see examples of the best and the worst aspects of human behavior.The Internet environment is unique - it affects our attitudes, inhibitions, feelings or responsibility, emotions, impressions of others, and relationships.But how dies it achieve this?How does the Internet enable people to express elements of their personality that they cannot express in the real word?This is a topic that extends far beyond psychology.Anyone doing business on the Internet needs to fully understand how people behave online. The Social Net examines the social psychology of the Internet.With chapters from leading psychological researchers, it tackles both the positive and negative aspects of our Internet behavior.With chapters on persuasion and compliance, personality, prejudice, on-line relationships, and human inhibitions, it presents a fascinating expose of online behavior.The book will be valuable for social psychologists, as well as anyone who wants to better understand how they can exploit the full potential of the Internet.

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