Reshaping Your Business with Web 2.0: Using New Social Technologies to Lead Business Transformation Review

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Reshaping Your Business with Web 2.0: Using New Social Technologies to Lead Business Transformation ReviewAs a Web 2.0 professional who assists customers in their application of Web 2.0 in an enterprise / business context, this book is extremely valuable. In addition to my efforts to improve understanding of Web 2.0 with my customers, I recommend this book as a means to provide them with a solid foundation and understanding of Web 2.0 (beyond the hype and misinformation out in the Wild, Wild Web) and how these approaches and technologies can provide value in an enterprise context. Fact of the matter, Web 2.0 as a concept is an umbrella over a wide variety of concepts and technologies. In my experience, many IT and business professionals are unfamiliar with Web 2.0 in general or are familiar with one or more in a consumer (outside of work) context often not realizing that they are using elements of Web 2.0. In both cases, most haven't considered if or how Web 2.0 could be used to improve their organizational efficiency, drive down costs and improve customer / partner satisfaction.
I'd have given this book 10 stars if possible, it is by far the best Web 2.0 for business book available. If you work for a company that has customers, employees and/or partners (facetious but true) you owe it to yourself to read this book. Web 2.0 is really game changing, companies that "get it" and use it, will be more efficient than their competitors will ever be. I've experienced this first hand many times over the past few years.
Its a easy read too, with a good balance of business, value and technology topics (and common sense, practical and pragmatic too, which is often missing in "technology for the Enterprise" books).
Regards,
RichardReshaping Your Business with Web 2.0: Using New Social Technologies to Lead Business Transformation Overview
Integrate Web 2.0 trends and technologies into the enterprise

Written by a team of experts from the Web 2.0 community and Oracle Corporation, this innovative guide provides a blueprint for leveraging the new culture of participation in an enterprise environment.Reshaping Your Business with Web 2.0 offers proven strategies for the successful adoption of an enterprise 2.0 paradigm and covers the technical solutions that best apply in specific situations. You will find clear guidelines for using Web 2.0 technologies and standards in a productive way to align with business goals, increase efficiency, and provide measurable bottom line growth.

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