Guerilla Marketing on the Internet: The Definitive Guide from the Father of Guerilla Marketing Review

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Guerilla Marketing on the Internet: The Definitive Guide from the Father of Guerilla Marketing ReviewThis book sadly doesn't live up to the hype. It reads as an advertisement for the services of the authors and even uses one of the authors as a case study.
The authors use every old marketing trick in the book to try to sell in the new internet world. Truly long online sales letters and one page websites that try to gather user data are not revolutionary and are a true turn off to lots of folks.
It is rare that I return a book but this one is going back.Guerilla Marketing on the Internet: The Definitive Guide from the Father of Guerilla Marketing Overview

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