Winning Clients in a Wired World: Seven Strategies for Growing Your Business Using Technology and the Web Review

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Winning Clients in a Wired World: Seven Strategies for Growing Your Business Using Technology and the Web ReviewI've followed Kip's work for 10 years, and sought him out to teach entrepreneurs his methods when I ran training programs for the National Women's Business Center. He's a singular talent.
Books and consultants that teach you how to use a single social media tool can only take you so far. Kip teaches you "a higher level of theory" in using technology in personal services marketing. Years before tools like twitter made social media all the rage, Kip was showing self-employed people how shrewd deployment of technological savvy could bowl over potential clients. He still has no equal.
Learn the tools, yes, but learn how Kip thinks about them if you want to master the 24/7 networked space that is social media.Winning Clients in a Wired World: Seven Strategies for Growing Your Business Using Technology and the Web OverviewA valuable guide to making technology work for your businessNow that the Internet bubble has burst, financial service professionals are looking for more realistic ways to use technology to their advantage. J. K. Lasser Pro Taming Technology offers easy and effective methods to do just that. This comprehensive guide puts what's available today in technology into a cohesive framework-one that offers a systematic way to think about and implement technology-to build and strengthen relationships with clients and prospects. J. K. Lasser Pro Taming Technology is a valuable resource for financial service professionals seeking clear, practical advice on using technology and the Internet to acquire and retain profitable business. This book provides readers with easy-to-use ideas and techniques to successfully incorporate technology into their business promotion.

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