Hosting Web Communities: Building Relationships, Increasing Customer Loyalty, and Maintaining a Competitive Edge Review

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Hosting Web Communities: Building Relationships, Increasing Customer Loyalty, and Maintaining a Competitive Edge ReviewThis is a good history book for those who feel a need to read up on the roots of Internet communities as we know them. The author was head of The WELL.
For those who need practical advice on how to create an online community today, the book by Amy Jo Kim is more useful.Hosting Web Communities: Building Relationships, Increasing Customer Loyalty, and Maintaining a Competitive Edge OverviewThe benefits of Web communities are attracting substantial media attention. They give customers a forum for dialogue, whether to voice a complaint, offer suggestions, or share ideas and allow businesses to get closer to their customers. This text explores the principles and techniques of hosting a successful Web community. In addition to introducing the technologies and tools, and what to expect when starting up and maintaining a Web community, readers will learn how to: define the purpose of a community; keep up-to-date member profiles; offer a variety of features (mailing lists, discussion boards, live chat, paging, etc.); effectively host and moderate discussion groups; organize and promote events and contests; showcase accomplishments of the community; provide necessary information to new members; offer growth opportunities to experienced members. The companion Website will include checklists, examples of different platforms, links to and evaluations of policy statements for Web communities, job descriptions for hosts, various OL communities, and tools, technologies and business models.

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