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Email Marketing By the Numbers: How to Use the World's Greatest Marketing Tool to Take Any Organization to the Next Level ReviewI have been making an awesome living for the past 5 years using the internet and creating databases of customers for my company and interacting with them is the oxygen to my revenue stream.As much as I think myself as a well read web guy, this book not only schooled me about how to grow my customer list but the most important aspect is what to say to your customer's, much like a nerdy guy needs help on a first date with pretty girl and keeping her interested long after.
There aren'y many great books that will:
1. Be brutally honest on what it takes to make money on the Net
2. Actually give you a hype free(hear me, Joe Vitale and others) hand held instructions on being effective using the internet/email to market your business profitably.
My book has been ear-marked, written in, and full of side notes that I may need another copy. This is when you know the book is great and worth your hard earned money.
Thanks for opening my eyes and teaching me what I thought I knew.
Email Marketing By the Numbers: How to Use the World's Greatest Marketing Tool to Take Any Organization to the Next Level Overview
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