Internet Book Marketing: An Author's Guide To Building An Online Marketing Platform Review

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Internet Book Marketing: An Author's Guide To Building An Online Marketing Platform ReviewThis is an excellent collection of advice about promoting and selling your books on the Internet. There is no shortage of information out there about how to do general search engine optimization, but as this book properly points out, much of it is simply doesn't apply well to author websites. Authors are in the business of creating valuable content, and unlike most other sources out there, this book squarely addresses how to capitalize on that content to effectively market your book online. It is an easy read, full of good examples, and the author is clearly speaking from experience. At times the book feels more like a collection of essays than a cohesive book, but this did not detract from its value for me.
Internet Book Marketing: An Author's Guide To Building An Online Marketing Platform OverviewThe Internet is littered with websites that are nothing more than advertisements pitching some product or service. When an author puts up a website that consists of nothing but teasers, or "long copy" as it's called in the advertising industry, it's going to fail. While the sell-through, the success rate of closing a sale to visitors, may be relatively high, the number of visitors from the search engines will be abysmally low. It doesn't matter how much you tweak your sales copy, how slick your storefront looks, whether or not you take all major and minor credit cards. You can't sell books to people if they aren't visiting your website, and nobody is going to send their friends to visit your advertisement. Most importantly of all, an advertisement is never going to serve as a platform. I've literally had web design discussions with people who have looked at my pages and said, "But that's unfair. I can't come up with content that good." Well, that's the whole point. Why should people tell their friends about your site and why should search engines send you visitors if you don't have great content? Because you really want to sell some books and are willing to invest in web technology to do it? Yet I keep hearing from authors and publishers who think that they can hire somebody to create a successful content based website for them. They can't. It's not about the technology, the aesthetics, the interactivity or the multimedia, it's about the content. If you're an author or a publisher, you have that content, and if people aren't interested in reading a big chunk of it for free, that should tell you something about the potential market for it.

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