Web 2.0: A Strategy Guide: Business thinking and strategies behind successful Web 2.0 implementations Review

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Web 2.0: A Strategy Guide: Business thinking and strategies behind successful Web 2.0 implementations ReviewI found this book mildly irritating, until I realized that it was in fact perfect for what it sets out to be, an introduction of Web 2.0 concepts for those who know nothing about the Web, i.e. executives who still dictate memoranda, still budget for print advertising, etcetera. O'Reilly has a superb model for leveraging conferences and publishing books, but O'Reilly should have known better than to publish this book in 2008 without reference to Web 3.0. Wikipedia has a fine overview of Web 3.0, start there, I have put the URL in the comment below.
I found the book bland and disappointing, and found--when discussing Amazon, for example, the book reads more like an advertisement and has no clue on all the stuff Amazon is not doing (see the comment for two URLs), such as microtext for micro-cash, creating global intelligence councils on poverty and every other topic using top authors, and creating local citizen intelligence minutemen who can do real-time observation in the context of Amazon's excellent S3 cloud, which is in my view operating at less than 10% of its potential because Bezos has two things on his mind: outerspace and Kindle.
The end notes and the bibliography are the best part of the book. The index stinks. 7 pages for a 214 page book, should have been at least 14--it was an afterthought and done badly.
Better books on Web 2.0 and Generation 2.0 include:
Groundswell: Winning in a World Transformed by Social Technologies
Mobilizing Generation 2.0: A Practical Guide to Using Web2.0 Technologies to Recruit, Organize and Engage Youth
Here Comes Everybody: The Power of Organizing Without Organizations
Wikinomics: How Mass Collaboration Changes Everything
Better books on the larger scheme of things:
Group Genius: The Creative Power of Collaboration
The Wealth of Networks: How Social Production Transforms Markets and Freedom
New World New Mind Changing the Way We
Infotopia: How Many Minds Produce Knowledge
The Future of the Internet--And How to Stop It
Collective Intelligence: Creating a Prosperous World at Peace
Web 2.0: A Strategy Guide: Business thinking and strategies behind successful Web 2.0 implementations Overview
Web 2.0 makes headlines, but how does it make money? This concise guide explains what's different about Web 2.0 and how those differences can improve your company's bottom line. Whether you're an executive plotting the next move, a small business owner looking to expand, or an entrepreneur planning a startup, Web 2.0: A Strategy Guide illustrates through real-life examples how businesses, large and small, are creating new opportunities on today's Web. This book is about strategy. Rather than focus on the technology, the examples concentrate on its effect. You will learn that creating a Web 2.0 business, or integrating Web 2.0 strategies with your existing business, means creating places online where people like to come together to share what they think, see, and do. When people come together over the Web, the result can be much more than the sum of the parts. The customers themselves help build the site, as old-fashioned "word of mouth" becomes hypergrowth.Web 2.0: A Strategy Guide demonstrates the power of this new paradigm by examining how:

Flickr, a classic user-driven business, created value for itself by helping users create their own value
Google made money with a model based on free search, and changed the rules for doing business on the Web-opening opportunities you can take advantage of
Social network effects can support a business-ever wonder how FaceBook grew so quickly?
Businesses like Amazon tap into the Web as a source of indirect revenue, using creative new approaches to monetize the investments they've made in the Web
Written by Amy Shuen, an authority on Silicon Valley business models and innovation economics, Web 2.0: A Strategy Guide explains how to transform your business by looking at specific practices for integrating Web 2.0 with what you do. If you're executing business strategy and want to know how the Web is changing business, this book is for you.

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