Flash Advertising: Flash Platform Development of Microsites, Advergames and Branded Applications Review

Average Reviews:

(More customer reviews)Are you looking to buy Flash Advertising: Flash Platform Development of Microsites, Advergames and Branded Applications? Here is the right place to find the great deals. we can offer discounts of up to 90% on Flash Advertising: Flash Platform Development of Microsites, Advergames and Branded Applications. Check out the link below:

>> Click Here to See Compare Prices and Get the Best Offers

Flash Advertising: Flash Platform Development of Microsites, Advergames and Branded Applications ReviewThis book is not so much a nuts and bolts tutorial of how to put different kinds of ads together as it is a guide to the overall process of advertising using flash. There is very little code in the book. Most of the chapters have the feeling of giving you a overall guide to advertising. For example chapter two is called "Designing Banner Ads" and it has sections on getting to know your client, their goals, knowing the audience, and branding. This is useful information but I suspect readers of this book are looking for more how-to tips. This book is geared more towards "best practices" in a studio or agency environment so that the process will go smoothly. It is not a guide filled with how-to's.Flash Advertising: Flash Platform Development of Microsites, Advergames and Branded Applications Overview
Create awe-inspiring, mind-blowing Flash ads, microsites, advergames, and branded applications that engage consumers and demonstrate their worth to clients. Creating Flash Advertising delivers the nuts and bolts of the development process from initial design conception to ad completion. You'll learn the best practices for:

* Mastering the myriad of ad specs, deadlines, quality and version control issues * Creating ads that balance campaign goals with design constraints * Preparing and building ads with team and QC standards * Using forms and data in ads without file bloat * File optimization techniques for swf files * 3rd party rich media technologies that transcend the 30k banner * Integrating video into sites and banners * Social media applications * Trafficking and tracking ads for impressions, interactions, clicks, and conversions * Using ActionScript to save development time and implement team standards

Published projects developed with the practices and AS code presented in the book are available on the companion website http://www.flashadbook.com

* Real-world examples of rich media ads and AIR applications

* Industy insider tips and workflows from award winning designers

* Companion Web site with case studies, and re-usable AS3 and Flex code snippets


Want to learn more information about Flash Advertising: Flash Platform Development of Microsites, Advergames and Branded Applications?

>> Click Here to See All Customer Reviews & Ratings Now