Gamification by Design: Implementing Game Mechanics in Web and Mobile Apps Review

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Gamification by Design: Implementing Game Mechanics in Web and Mobile Apps ReviewGabe is certainly the most vocal cheerleader for this "new" idea. The reason for the quotes is that the idea is not new, however the word "gamification" is and represents the new movement in business. This book really helped me understand the history of the idea and the current state of the field. I think it falls down a bit in that it does not really speak to the other points of view by other proponents/authors such as James Radoff and Michael Wu. I would say that if you want to learn about ramification this is an excellent place to start. For a more rounded education on the subject I would also read "Game On" by James Radoff, "Reality is broken" by Jane McGonigal and "Total engagement" by Byron Reeves and J. Leighton Read.
In short, a great introduction and early codification of the gamification.Gamification by Design: Implementing Game Mechanics in Web and Mobile Apps Overview
What do Foursquare, Zynga, Nike+, and Groupon have in common? These and many other brands use gamification to deliver a sticky, viral, and engaging experience to their customers. This book provides the design strategy and tactics you need to integrate game mechanics into any kind of consumer-facing website or mobile app. Learn how to use core game concepts, design patterns, and meaningful code samples to a create fun and captivating social environment.

Whether you're an executive, developer, producer, or product specialist, Gamification by Design will show you how game mechanics can help you build customer loyalty.

Discover the motivational framework game designers use to segment and engage consumers
Understand core game mechanics such as points, badges, levels, challenges, and leaderboards
Engage your consumers with reward structures, positive reinforcement, and feedback loops
Combine game mechanics with social interaction for activities such as collecting, gifting, heroism, and status
Dive into case studies on Nike and Yahoo!, and analyze interactions at Google, Facebook, and Zynga
Get the architecture and code to gamify a basic consumer site, and learn how to use mainstream gamification APIs from Badgeville

"Turning applications into games is a huge trend. This book does a great job of identifying the core lasting principals you need to inspire your users to visit again and again." —Adam Loving Freelance Social Game Developer and founder of Twibes Twitter Groups


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