Designing Media Review

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Designing Media ReviewThis is a book I've been waiting for. It's an entertaining and very informative
compilation about the move from mainstream "old" media to the "new" digital
media. The book literally speaks for itself by including a great DVD with 17
interviews of everyone featured within.
The author is design guru Bill Moggridge, who co-founded the legendary Silicon
Valley product design firm IDEO. For this book, he identified and interviewed 37
of the most influential people in the media world. Designing Media gives a rare
look into the work and lives of those who are shaping the digital age. Watching
the videos is like having a conversation with these thought leaders in your own
living room.
The group includes legends in design, media, technology and communications.
Seriously, these are the people who are changing our lives ever day. Tech icons
like Chad Hurley (YouTube), Mark Zuckerberg (facebook), Jimmy Wales
(Wikipedia), Ev Williams (Twitter), Craig Newmark (craigslist) and Tim
Westergren (Pandora), among others.
I'm a businessman and a huge fan of rock music, so it was great to find Roger
McNamee, who is both a musician (lead guitarist, Moonalice) and founder of a
successful investment company. I was surprised, but excited to see German
rock star Blixa Bargeld and his beautiful wife Erin Zhu. Together, they have
created a new Internet based subscription business for Blixa's band,
Einsturzende Neubauten. Blixa may be the international celebrity, but his wife is
a creative genius too.
I am wondering about some obvious omissions, such as Steve Jobs from Apple.
Then again, maybe the people at Apple were too busy designing the next
generation of digital devices to be interviewed for this book.
If you are interested in the design, development and evolution of media, this book
is a "must read" and the DVD is a "must watch." Truly outstanding. Bravo.Designing Media OverviewMainstream media, often known simply as MSM, have not yet disappeared ina digital takeover of the media landscape. But the long-dominant MSM--television,radio, newspapers, magazines, and books--have had to respond to emergent digitalmedia. Newspapers have interactive Web sites; television broadcasts over theInternet; books are published in both electronic and print editions. In DesigningMedia, design guru Bill Moggridge examines connections and conflicts between old andnew media, describing how the MSM have changed and how new patterns of mediaconsumption are emerging. The book features interviews with thirty-seven significantfigures in both traditional and new forms of mass communication; interviewees rangefrom the publisher of the New York Times to the founder of Twitter. We learn aboutinnovations in media that rely on contributions from a crowd (or a community), astold by Wikipedia's Jimmy Wales and Craigslist's Craig Newmark; how the band OK Gobuilt a following using YouTube; how real-time connections between dispatchers andcouriers inspired Twitter; how a BusinessWeek blog became a quarterly printedsupplement to the magazine; and how e-readers have evolved from Rocket eBook to QUE.Ira Glass compares the intimacy of radio to that of the Internet; the producer ofPBS's Frontline supports the program's investigative journalism by puttingdocumentation of its findings online; and the developers of Google's Trendalyzersoftware describe its beginnings as animations that accompanied lectures aboutsocial and economic development in rural Africa. At the end of each chapter,Moggridge comments on the implications for designing media. Designing Media isillustrated with hundreds of images, with color throughout. A DVD accompanying thebook includes excerpts from all of the interviews, and the material can be browsedat www.designing-media.com.www.designing-media.comInterviews with [updated byMoggridge 2/1]]Chris Anderson, Rich Archuleta, Blixa Bargeld, Colin Callender, FredDeakin, Martin Eberhard, David Fanning, Jane Friedman, Mark Gerzon, Ira Glass, NatHunter, Chad Hurley, Joel Hyatt, Alex Juhasz, Jorge Just, Alex MacLean, Bob Mason,Roger McNamee, Jeremy Merle, Craig Newmark, Bruce Nussbaum, Alice Rawsthorn, AnnaRosling Rönnlund, Hans Rosling, Ola Rosling, Paul Saffo, Jesse Scanlon, DJ Spooky,Neil Stevenson, Arthur Sulzberger Jr., Shinichi Takemura, James Truman, Jimmy Wales,Tim Westergren, Ev Williams, Erin Zhu, Mark Zuckerberg

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